CRM Specialist - Kirkland's, Inc.

The CRM Specialist is responsible for developing and executing all e-mail coding (automated and promotional), QA, deployment and email response analysis utilizing the outside e-mail service provider’s application tool. The CRM Specialist is also responsible for the segmentation strategy, cadence, sequencing of all SMS efforts.  This position also builds and deploys all communications surrounding Kirkland’s Loyalty program, K Club, based on the CRM team’s program growth approach.

• Creates custom segmentation for each email as needed
• Uploads and manages all assets within the email campaigns
• Builds individual email campaigns for deployment (automated and promotional)
• Implements testing strategies throughout Kirkland’s email program
• Develops and executes all HTML for each email campaign based off of the sliced Photoshop document, including tracking parameters and image link optimization
• Manages day to day testing, submission of edits, and approvals of email content as well as the segments for each campaign
• Assists with weekly email multi-channel response analysis and reporting including test version results utilizing service provider’s tool and customer marketing database
• Ensures that each campaign is correct prior to final deployment, requiring thorough attention to detail.
• Assist in CRM team’s ideation and design of Kirkland’s loyalty program, K Club
• Assist in determining loyalty communication cadence and segmentation
• Creates and monitors all automated and individual loyalty efforts
• Support implementation of SMS marketing program
• Provide input, content ideas and copywriting for SMS sends
• Reports on SMS response analysis including test version results
• Strategizes SMS acquisitions and list retention
• Demonstrates a committment to Kirkland's Values

• Bachelor’s Degree in Fine & Applied Arts; Graphic Design; Communication Arts; Marketing; Business or a related field. Or any combination of education, experience, and training that demonstrates the ability to perform the key responsibilities of this position
• 1-2 years of experience in similar role preferred
• Skilled in use of Adobe Creative Suite, especially Photoshop, Illustrator and Dreamweaver
• Experience using HTML is preferred
• Proven experience with marketing is a plus
• Proficient in Microsoft Office
• Familiarity with testing methodologies and analytical best practices is a plus
• Familiarity with A/B testing methodologies
• Ability to work independently as well as part of a team
• Ability to sit at a computer for extended periods of time