CRM Specialist - Gopuff
Mid City East, PA 19102
About the Job
Overview:
We're looking for a CRM Specialist to join our Gopuff Growth Marketing team. In this role, you will bring your experience in email, push notifications, SMS, and in-app notifications to build programs that positively impact customer engagement, retention, and acquisition. This is an exciting opportunity for candidates that want to advance their careers in marketing. You will have input (tests) and output (e.g. orders) goals while learning about various functions to continue to grow. This role will partner with teams across the organization and report to the Senior Manager of CRM. We recognize that people come from diverse backgrounds and skills and welcome all to apply.
This role is hybrid in Philadelphia or Miami (Tues-Thurs onsite)
You Will:
- Execute omni-channel strategies to drive customer engagement and purchase activity
- Manage end-to-end execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results
- Build out a variety of campaigns types including behavioral, merchandising, product awareness, and advocacy
- Optimize owned lifecycles, including building long-term roadmaps and executing on them
- Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
- Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
- Manage project management and campaign development workflow with Merchandising, Creative, Analytics, and other marketing teams
- Work with Data Analytics to build comprehensive reporting of all owned lifecycles, that roll up into team KPIs
- Independently conduct analysis on individual campaigns using Looker and advanced Excel knowledge (Braze is a plus)
- Articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders
- Collaborate with other parts of the business including Business Development, Analytics, Ops, Supply Chain, to share progress, learnings, and best practices.
You Have:
- 2+ years of relevant B2C experience at a tech company or modern e-commerce organization
- Track record of managing and building complex B2C email campaigns in marketing automation platforms (e.g., Braze, Salesforce, Iterable, Responsys, Active Campaign). Braze experience is a plus.
- Experience planning, implementing, and analyzing multivariate tests
- Experience in project management and organization skills, with meticulous attention to detail
- Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Looker/Tableau with the ability to translate data into actionable insights
- Experience transforming creative assets into emails, push notifications, etc in a marketing automation platform.
- A solid understanding of CRM and data infrastructure
- Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams, from Engineering to Creative
- Must exhibit excellent verbal and written communication skills
- Proven accountability on high-stakes projects
- Relentlessly high standards and attention to detail
Benefits: We want to help our employees stay safe and healthy! We offer comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees.
*We also offer*:
Gopuff employee discount
Career growth opportunitiesInternal rewards programs
Annual performance appraisal and bonus
Equity program *Not applicable for contractors or temporary employees.
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that's where we come in, delivering all your wants and needs in just minutes.
And now, we're assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you're hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
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Source : Gopuff
