Customer Communication & Marketing Specialist - AxisCare

Job Description – Customer Communication & Marketing Specialist 

Reports To 
Director of Integrated Partnerships 

Summary 

The Customer Communication & Marketing Specialist will be responsible for ensuring the company has excellent and effective communication and marketing processes with the customer base, including the following high-level objectives:  

• Coordinate and manage digital communication and information output to customer base from various departments 

• Develop, manage, and implement communication and marketing strategies for the Integrations department to promote add-on services and integrations, and generate new leads through email marketing campaigns, in-app messaging, webinars, list generation, events, and other marketing-related activities 

• Support Customer Success team through managing customer communications including newsletters, surveys, Town Hall meetings, webinars, and in-app pop-ups 

• Work with key internal stakeholders to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives 

Job Duties 

• Content creation including assets for partner product launches, emails, in-app messaging, webinars, etc. 

• Develop and implement communication strategies that meet business goals 

• Build strategic workflows to streamline inter-departmental communication processes 

• Create and manage email marketing campaigns for Integrations department, promoting software integrations and add-on services 

• Lead generation for Integrations through list management, in-app pop-ups, webinars, and email marketing 

• Measure the performance of campaigns and improve approaches as necessary 

• Coordinate with core Marketing Team to develop strategic timing for messaging 

• Manage data, leads, and email list hygiene in CRMs (HubSpot and ChurnZero) 

• Manage in-app communications for existing customers using the Customer Success data and communication tool (Churn Zero) 

• Marketing Automation: develop automated workflows to streamline marketing campaigns for the Customer Success Integrations team 

• Webinar Management: schedule, host (provide tech support), edit, and upload webinars. This includes creating landing pages, forms, and lists for webinars, preparing marketing materials for promoting webinars, and creating post-webinar reports and trimming videos for distribution 

• Some event planning and coordination for customer-facing conferences, in collaboration with other event-facing teammates 

• Collaborate with the VP of Customer Success to produce a monthly customer newsletter 

Qualifications and Skills 

• Experience with building email marketing campaigns from strategy and planning to design and implementation 

• Content writing experience 

• Ability to work and thrive in a fast-paced, rapidly changing work environment 

• Eye for design and the ability to deliver constructive feedback on projects to the creative team 

• Team oriented 

• Self-starter, motivated by helping others succeed 

• Strategic thinker   

• Knowledge of marketing digital tools and best practices 

• Excellent verbal and written communication skills 

• Ability to effectively manage multiple priorities, prioritize tasks, and work well under pressure 

• Outstanding organizational skills 

• Solid computer skills, including Excel, Outlook, CRM (preferably HubSpot and/or ChurnZero experience), basic email design/layout 

Education 

Bachelor’s degree in Marketing, Public Relations, Business, or equivalent training preferred 

Work Experience  

Two years or more relevant work experience preferred 

Working Conditions 

Manual dexterity required to use desktop computer and peripherals 

Utilization of phone, [other software needed/required] and email to perform job functions  

Compensation 

Salary (determined by experience / skills) 

Medical insurance is covered in full for the employee (Medical, Dental and Vision) 

Company will provide laptop and other needed computer equipment 
 

About AxisCare 

According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes. 

AxisCare was started in 2011 by industry leaders to help meet the demand for a more user-friendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 6 other countries. We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment. 

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