Customer Marketing Manager - L2 - Cintas
Mason, OH 45040
About the Job
Requisition Number: 183813
Job Description
The Customer Loyalty and Growth Marketing team is seeking a Customer Marketing Manager - L2 to plan, develop and execute digital marketing programs aimed at existing customers that increase business lines and drive revenue growth. The role requires a strong analytical mindset, deep understanding of marketing automation and email marketing strategies and a passion for measurable results.
Key Responsibilities- Plan, execute, and measure digital marketing campaigns targeted towards existing customers to increase lifetime value.
- Collaborate with creative resources to develop campaign messaging, content and assets.
- Collaborate with digital marketing resources to manage the implementation and execution of marketing automation campaigns and campaign landing pages.
- Plan, create and test marketing automation sequences, triggers and nurture journeys to automate high performing activities.
- Conduct A/B testing on campaign creative and landing pages to improve conversion rates and overall performance.
- Analyze campaign performance and key metrics (e.g., open rates, click-through rates, conversions, revenue) to make recommendations for improvement.
- Analyze data with Google Analytics to drive actionable insights and recommendations.
- Work collaboratively with key stakeholders (sales, operations, data, marketing) to identify customer growth opportunities, prioritize initiatives, gain alignment, share results, etc.
Skills/Qualifications
Required- Bachelor's degree in Marketing or a related field
- Minimum 5 years of marketing experience
- Demonstrated experience with email marketing executing campaigns that drive lead generation or purchase activity.
- Demonstrated experience utilizing marketing automation tools (e.g., HubSpot, Emarsys, Marketo).
- Ability to collaborate across teams and work in a fast-paced environment.
Preferred- Strong organizational skills and attention to detail to manage multiple projects simultaneously.
- Strong written and verbal communication skills.
- Experience with Google Analytics or similar web analytics platforms.
Cintas offers comprehensive and competitive medical, dental and vision benefits, featuring employee health care premiums that are 30% lower than the national average for our industry. One of our medical plan options is even offered at zero cost to our partners.
Additionally, our employee-partners enjoy:
• Competitive Pay
• 401(k)/Profit Sharing/Employee Stock Ownership Program
• Disability and Life Insurance Packages
• Paid Time Off and Holidays
• Career Advancement Opportunities
Headquartered in Cincinnati, Cintas is a publicly held company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.
Cintas Corporation helps more than 900,000 businesses of all types and sizes get READY™ to open their doors with confidence every day by providing a wide range of products and services that enhance our customers’ image and help keep their facilities and employees clean, safe and looking their best. With products and services including uniforms, mats, mops, restroom supplies, first aid and safety products, fire extinguishers and testing, and safety and compliance training, Cintas helps customers get Ready for the Workday®.
To support our growth across North America, we’re seeking driven professionals with ambition to move up within our company. Our professional culture, our dedication to our employee-partners and limitless career opportunities—these are just a few benefits we’re proud to offer. Our employee-partners know every job is critical, and that teamwork drives innovation. Let’s talk about how you’ll fit into our team and how your hard work will be recognized through competitive pay, world-class benefits and ongoing career development. Are you Ready™ for limitless opportunities at Cintas?
Cintas Corporation is proud to be an EEO/Affirmative Action Employer and will make all employment-related decisions without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.
Job Category: Marketing and Creative Services
Organization: Corporate
Employee Status: Regular
Schedule: Full Time
Shift: 1st Shift
