Customer Personalization Specialist - Blain's Farm & Fleet

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career, and enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for six consecutive years!

• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• Profit Sharing
• 401(K) with company match
• Competitive base pay starting at $49,358/yr - $55,000/yr with annual performance-based merit raises

*The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.

In this role, you will support the development and execution of our CRM strategies to achieve Customer and Sales goals for our primary focus segments. You will drive improved customer retention and engagement with the brand through personalization tactics. You will have the opportunity to collaborate within marketing, across the organization globally, and with our store teams.

• Define customer audiences in CDP (Optimove) and map out cross-channel customer journeys to ensure seamless, personalized experiences across touchpoints.
• Provide key customer journey insights and trigger milestones to cross functional team members to inform campaign strategy & design, working collaboratively with the Digital Marketing team.
• Facilitate customer journey mapping workshops based on annual key initiatives with cross functional groups including Merchant, Demand Planning, Finance, Stores, Store Operations, Ecommerce, Marketing, and others.
• Identify pain points across the journey and share with team to inform long-term segment strategy and areas of opportunity across marketing activities.
• Collaborate with Customer Analytics and IT teams to ensure campaign strategies are technically feasible and aligned with campaign strategy.
• Leverage customer journey analytics to collect and share insights and learnings across the organization.
• Partner with Digital Marketing and Brand Marketing to design, test, and execute email & SMS campaigns, landing pages, and other marketing initiatives.
• Work closely with marketing colleagues to integrate Loyalty seamlessly into a single, cohesive marketing and activation calendar.

• Bachelor’s degree in marketing or related field is preferred
• 3+ Years Loyalty, Personalization or CRM Marketing experience
• Proven experience in developing and executing customer marketing journeys
• Strong understanding of personalized marketing best practices and strategies
• Knowledge of customer segmentation and targeting techniques
• Proficiency in marketing automation platforms and CRM systems (e.g., Adobe Experience Platform, HubSpot, Salesforce Marketing Cloud, Optimove, Braze)
• Understanding of customer data platforms (CDPs)

Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 6 years in a row.