About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Customer Strategist plays a pivotal role in bridging the gap between marketing strategies and field execution at a portfolio level. This role is responsible for packaging marketing materials for seamless integration into sales execution teams and ensuring a cohesive portfolio view of promotions across the organization. By fostering alignment between marketing initiatives and field activities, the Customer Strategist drives effective engagement with customers and maximizes the impact of promotional efforts.
Relationships
Reports to the Portfolio Operations Lead. Collaborates with cross-functional teams, including marketing, medical, R&D, sales, finance, and other relevant NNI departments to develop field integration strategy and provide updates to Therapy Area Leads.
Essential Functions
Portfolio Customer and Field Strategy: Manage the holistic experience of the customer across the portfolio ensuring a positive customer experience. Collaborate with marketing, sales, and other cross-functional teams to develop integrated promotional plans that align with business objectives and customer preferences. Identify opportunities for synergies and cross-promotional activities across product portfolios, maximizing the impact of promotional effortsStrategic Therapy Area Partner: Serve as a liaison to therapy area teams and ensure cohesive portfolio strategy is pulled through into the therapy area level work around the customer experience, specifically under the lens of customer and field engagementSales Material: Package marketing materials and resources for pull-through into sales execution teams, ensuring alignment with therapy area strategies and customer needs. Develop comprehensive toolkits, training materials, and resources to support field teams in effectively communicating portfolio messages and value propositions to customers. Create standardization of field engagement materialField Support: Provide ongoing support to field teams, including training and resources to enhance their understanding of portfolio level marketing strategies, product offerings and prioritizations. Serve as a liaison between marketing and field teams, addressing questions, concerns, and feedback to facilitate alignment and collaborationPerformance Metrics and Optimization: Monitor and analyze field execution performance, collecting feedback from sales representatives and other stakeholders to identify opportunities for improvement in the overall portfolio experience. Conduct regular assessments of promotional activities and initiatives, leveraging insights to refine strategies and enhance effectivenessBudget Management: Ensure productive management of the field marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track. Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goalsCompliance and Regulatory: Ensure compliance with regulatory requirements and industry standards in all marketing materials and promotional activities. Work closely with legal, regulatory, and compliance teams to review and approve promotional materials, ensuring adherence to relevant guidelines and regulations
Physical Requirements
Approximately 20-30% overnight travel.
Qualifications
Requires a bachelor’s degree; Master’s degree preferred10+ years of experience in field strategy and execution, sales, or related roles within the pharmaceutical industry or a related industry requiredStrong understanding of pharmaceutical marketing strategies, promotional tactics, and field execution processes, with a demonstrated track record of success in driving field effectiveness and customer engagementStrong knowledge of the pharmaceutical industry, including regulations, competitive market dynamics, and trends, especially within diabetes, obesity, cardiovascular diseases preferredProven ability to analyze data, interpret insights, and make data-driven decisions to optimize promotional activities and drive business resultsExperience in developing and implementing integrated marketing plans, including the packaging of marketing materials for pull-through into field execution teamsKnowledge of regulatory requirements and compliance standards governing pharmaceutical marketing and promotional activitiesEffective communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organizationExcellent project management skills, with the ability to prioritize tasks, manage timelines, and drive initiatives to successful completionEmbodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
