Data Strategist - Brand - Movement Strategy

Data Strategist

Position: Full-Time 

Location: Remote but must be located in New York.

OVERVIEW 

Movement Strategy is in search of a dynamic Data Strategist to spearhead our data and insights department, driving innovative strategies for our clientele. Reporting directly to the Director of Data and Insights, you'll collaborate closely with various teams including creative, content & engagement, accounts, strategy, and project management to deliver impactful initiatives for our social-centric clients.

As a Data Strategist, you'll be instrumental in crafting compelling narratives derived from data insights, crucial for shaping brand strategies and enhancing creative outputs. Leading ongoing reporting and strategic planning, you'll mentor junior team members and drive cross-departmental initiatives to ensure cohesive execution.

We're seeking a candidate with deep expertise in social data analysis and exceptional communication skills for both internal and client-facing interactions. Proficiency in metrics evaluation and the ability to tactfully address areas for improvement are essential. Your willingness to dive into detailed data evaluation will be critical as you collaborate closely with our esteemed paid media team to assess the impact across our clientele. 

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch - and our employees get to be a part of creating that future. We have remote hubs in New York, Denver, and LA, and we span across the United States. ​​Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

KEY FOCUS AREAS

• Leads and mentors junior team members to continually improve upon data analysis and strategic implications 
• Organizes and prioritizes projects and clients to deliver stellar work as quickly as possible (and makes sure to carve out the time and energy to make the best possible work – even if that means managing up to agency leaders and clients)   
• Critically analyzes the unique consumer, cultural implications, client categories and the companies we're working with through quantitative and qualitative measures
• Knows current and emerging digital platforms better than everyone else you know, including best practices and trends that are integrated into strategic recommendations and reports
• Creates work that distills multiple sources of information into a cohesive story; works closely with all departments and generates/provides insight to all team members
• Thinks strategically about how data is presented, not just resting on a "report" but always thinking about and providing the most impactful presentation of data, no matter what that looks like
• Pushes to make everything better: yourself, your reporting, our relationships with clients and the work we're producing 

QUALIFICATIONS 

• At least 3-5 years in social media data analysis within an agency environment
• Must be a leader – able to persuade, manage, and mentor across multiple experience levels
• Strategic thinker at the core with the ability to identify insights and build compelling stories from data
• Ability to create and present client-facing work ranging from hands-on clientele to high-level C-suite 
• Experience creating a compelling story from the data in each presentation, incorporate inputs from various departments, as well as presenting internally and to senior-level clients
• Deep experience in all social/digital data sources across paid, owned, and earned media (social listening, site analytics, business intelligence software, syndicated consumer research systems, native platform insights and third-party social analysis tools)
• Must be able to utilize current tools as well as drive recommendations for supplemental/replacement tools that will drive agency capabilities forward
• Hands-on and recent experience with data tool stack in each of the following categories:
  • Social listening (at least one of the following: Netbase, Brandwatch, Crimson Hexagon, etc.)
  • Site analytics (at least one of the following: Google Analytics, Adobe Catalyst, app analytics, etc.)
  • Native social analytics (all of the following: Facebook Insights, Facebook Business Manager, Twitter Insights, Instagram Insights/Iconosquare or similar, etc.)
  • Data aggregation/visualization (at least one of the following: Sprinklr, Domo, Datorama, etc.)
  • Competitor trackers (at least one of the following: RivalIQ, Social Bakers, etc.)
  • Syndicated audience research (at least one of the following: MRI, Simmons, GlobalWebIndex)

• Must be able to create measurement plans from scratch, including KPI definition, benchmarking, goal setting/forecasting and lead ongoing reporting, ensuring understanding and application of optimizations
• Excellent written and verbal communication skills
• Maintain high standards and impeccable attention to detail across internal and external deliverables
• On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies

IDEAL QUALITIES                                                                       

• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• Must communicate quickly and accurately, think quickly or improvise, and present confidently.
• Should be a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.
• You're proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and elevate the work.
• You are passionate about the work you do and treat your client's business as if it were your own.                      
• Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture.
• You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team.
• You make the job of others easier (no matter who they are or what they do)
• You create a positive and open environment.
• Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives.
• You know how to work smarter, not harder.

Benefits & Perks

Movement Strategy's approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. We are open to recruiting candidates in these states: New Jersey, Connecticut, Pennsylvania, North Carolina, Georgia, Florida, Texas, Arizona, Ohio, and Kansas. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program -  Stipend for personal growth
• Health and Wellness Program
• WeWork Membership 
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
• Employee Resource Groups

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy's total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $75k-$90k salary per year

Movement Strategy is an Equal Opportunity Employer

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement's name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.