Data Transformation Lead, Performance Advertising and Lead Generation - Google
Los Angeles, CA
About the Job
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; Chicago, IL, USA; Mountain View, CA, USA; San Francisco, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, or consulting, or 3 years with an advanced degree.
- Experience in the ad privacy landscape or durable measurement.
Preferred qualifications:
- Experience working with Google's durable ad measurement products (e.g., Enhanced Conversions, Enhanced Conversions for Leads, gTag, GA4, Google Ads Data Manager).
- Experience with the technical solution design of durable ad measurement solutions for performance-oriented or lead generation advertisers (e.g., secure first-party data ingestion into Google platforms for conversion measurement).
- Ability to work with sales and cross-functional teams and influence key executive stakeholders internally and externally across all levels.
- Ability to communicate with executive clients, including verbal and visual presentations synthesizing the business impact of durable, value-centric ad measurement.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Data Transformation Lead (DTL), you will be accountable for measurement solution design and driving client commitment for key data integration capabilities by owning the durable measurement narrative with clients at all levels. You will establish modern measurement foundations that will ultimately drive better media outcomes and accelerate AI Innovation through follow-on projects such as lead scoring and predictive Lifetime Value. You will drive executive influence by articulating the business value of durable measurement and coordinate the efforts of external and internal resources to accelerate infrastructure implementation.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $101,000-$147,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Lead the first-party data integration and durable measurement business cycle for performance and lead marketplace advertisers across Google buying doors (Google Ads and GMP).
- Drive conceptual client buy-in and adoption of advanced ad measurement products such as Enhanced Conversions, Enhanced Conversions for Leads, Google Ads Data Manager, gTag, GA4, etc.
- Serve as the primary point of contact on durable ad measurement and first-party data ingestion in Google platforms. Educate, drive influence, and build relationships with relevant stakeholders through measurement subject matter expertise.
- Orchestrate the execution of durable measurement projects through both internal and external implementation partners.
- Identify media growth opportunities and potential Google Cloud integrations unlocked through future-focused measurement maturity.
