Database Marketing Manager - Medicreations

About Us:

Medicreations is a leading innovator in the aesthetic industry, developing medical-grade devices and lasers for popular treatments used by clinics and spas. We are currently pioneering new technology that will revolutionize the aesthetic experience for professionals and clients alike.

The Role:

We are looking for an experienced, marketing-focused Database Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for managing and analyzing customer data to create and execute strategic marketing campaigns aimed at driving customer engagement and increasing business performance. You will work closely with marketing, sales, and creative teams to develop personalized outreach efforts based on customer behavior and data insights. This is not a developer positionwe're seeking a marketer with strong data management skills, excellent copywriting abilities, and a passion for leveraging data to craft impactful campaigns.

Key Responsibilities:

• Database Management: Organize, maintain, and optimize customer and prospect databases, ensuring data integrity and compliance with privacy regulations (e.g., GDPR, CCPA).
• Data-Driven Marketing: Analyze customer data to create segmented audiences for targeted marketing efforts, including email, SMS, and social media campaigns.
• Campaign Strategy & Execution: Plan and implement multichannel marketing campaigns based on customer insights to optimize engagement and conversions.
• Copywriting & Content Creation: Write compelling, persuasive copy for email marketing, SMS, and other customer communications, ensuring consistency in tone and messaging.
• Marketing Automation: Oversee marketing automation systems within CRM platforms to create workflows that enhance lead nurturing, customer retention, and overall customer experience.
• Performance Measurement: Track, measure, and analyze campaign performance (e.g., open rates, CTR, conversions) to refine strategies for optimal results.
• Collaborate Across Teams: Work closely with the Creative Manager to align marketing strategies with data insights and customer behaviors. Collaborate with sales to ensure alignment on goals and targets.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business, Data Analytics, or related fields.
• 3+ years of experience in database marketing, customer segmentation, and campaign management.
• Strong copywriting skills with the ability to create engaging, targeted content that speaks to specific audiences.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Zoho, etc.). Hubspot is preferable
• Proficiency in Google Analytics and other tools for tracking marketing performance.
• Strong analytical skills to translate data into actionable marketing insights.
• Familiarity with data privacy laws and best practices.
• Experience managing multichannel marketing campaigns (email, social media, etc.).

Preferred Qualifications:

• Certification in Google Analytics, HubSpot, or similar platforms.

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Professional development opportunities
• Hybrid work options
• Free or heavily discounted aesthetic treatments