Database/Social Media Coordinator - Keenbee Talent Soluitions

• Manages database maintenance and direct mail operations to include internal and prospect list procurement.
• Analyzes the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
• Maintains list of management activities to include direct mail list requests, report requests, and query requests.
• Performs analysis on the customer database to appropriately segment and target various markets for promotional, direct mail, e-mail, and social media campaigns, and makes recommendations as needed.
• Attends events and produces live social media content.
• Analyzes player revenue trends, by using surveys and player frequency information.
• Stays informed on new or existing postal rules or regulations and their impact on operations and notifies management of any pertinent information.
• Schedules and oversees regular data hygiene procedures.
• Evaluates the effectiveness of each social media campaign comprehensively.
• Creates, proofreads, and edits copy for various marketing channels, ensuring consistent voice, and proper grammar.
• Corresponds with vendors, agencies, and other departments as required to complete tasks and projects.
• Sets up direct marketing programs within all promotional systems.
• Assists the Sr. Director of Marketing as needed.
• Assists in marketing functions.
• May perform other duties as assigned.

Knowledge, Skills, and Abilities:

• Knowledge of report writing, business correspondence, and procedure manuals.
• Knowledge of internal controls as they relate to the marketing function and the team.
• Most possess strong negotiation skills.
• Must possess organizational and time management skills while paying close attention to detail such as spelling, numbers, and grammar.
• Skilled at video and photo editing, digital media formats, and HTML.
• Ability to analyze, interpret, and understand optimal reach and frequency strategies.
• Ability to analyze and interpret general business periodicals, professional journals, technical procedures, financial and marketing analysis reports, and governmental regulations.
• Ability to accurately and successfully perform several tasks and meet deadlines under high levels of stress and with minimal supervision.
• Ability to develop, implement, and train on programs.
• Ability to make sound and accurate decisions.

Education and Experience:

• High School Diploma or General Education Degree (GED) equivalent required.
• Proficiency in SQL, Excel, and word required.
• 2 (two) years’ experience in database, telemarketing, e-mail campaigns, or related field, preferred.
• 2 (two) years’ casino gaming experience preferred.
• OR an equivalent combination of education, experience, and training is accepted.