Dealer Program Manager, Security Products - Bosch Group

Bosch Building Technologies (BT) provides competitive and innovative products and services of superior quality that create excellent value to our end-users and customers by anticipating their needs and expectations. Protecting lives, buildings and assets is our aim. The product portfolio includes video surveillance, intrusion detection, fire detection and voice evacuation systems as well as access control and management systems. Professional audio and conference systems for communication of voice, sound and music complete the range. This is a hybrid role working from the Fairport, NY location. 

We are seeking an experienced and detail-oriented Dealer Program Manager to join our team!  We are looking for a dedicated and motivated individual who is passionate about sales management and has a strong commitment to growing business inside a region. If you meet the qualifications and are ready to take on this challenging and rewarding role, we encourage you to apply!

The position is responsible to own, define, implement, and execute the Business Unit AI (Access Control and Intrusion) strategy for our Dealer Program targeted at the Regional Direct Dealer customer base in North America.  The role owns and leads the Dealer Program, ensuring it is continually deployed, managed, marketed, adapted, supported, and maintained as a driving element for our direct dealer customers.  The role is focused on establishing loyalty and creating measurable growth through a comprehensive affinity program continually developed with and for our direct dealer base, through value added benefits that entice dealers to partner with us for our products, solutions, and services.

Principal Responsibilities

• Develop and establish dealer tier criteria and program elements providing valuable differentiation and creating motivation for dealers to grow their business with BU AI.
• Create and deploy marketing plan to regularly promote the program, highlight specific elements, and create a sense of partnership between dealers and BU AI.
• Through Voice-Of-Customer engagements and via leading internal team members from Sales, Marketing, etc., continually assess and determine new elements for the program.
• Propose and pilot new Dealer Program benefits through targeted customers identified by the Regional Sales Directors piloting together with the Sales District Manager.
• Manage the launch of new program elements - marketing, collateral, project management KPIs for deployment and effectiveness over time.
• Develop Training Certification expectations and adherence requirements for continued Dealer Program membership.
• Track dealer compliance to sales revenue, training requirements, etc. for dealer base and create processes for on-boarding, upgrading, downgrading, and removal of dealers.
• Manage across and with the organization (Sales, Customer Service, Logistics, Technical support, Training, etc.) to deploy, execute, and maintain support of program elements.
• Track performance of dealers to the tiers on a Quarterly basis (minimum) and provide summaries to the Regional Sales Directors for use with Sales District Managers.
• Drive Dealer Advisory Board (DAB) criteria, meetings, calls, follow-up OPL, etc.
• Annually coordinate the dealer stratification exercise aligning with Regional Sales Directors for customer uplifts, shifts, specific dealers to target based on trends, etc.
• Introduce the Dealer Program to new dealers and provide education and support for growing dealers to new elements achieved through reaching the next dealer tier.
• Develop long-term plan and KPIs for targeted number of dealers per tier, dealer performance and growth, monitoring of program element influences, retention, etc..
• Strategize on foundational approach of Dealer Program offering including shift of approach from only revenue to a points-based system for training, tech support call volume, product mix, buying behaviors, etc.
• Socialize the dealer program with the Customer Enablement team to identify how to deploy dealer program elements for Strategic Key Accounts.

Required Qualifications:

• Bachelor's degree in Business Management, Marketing, Communications, or similar.
• 5+ years’ experience in product sales and marketing.
• Demonstrated ability to work collaboratively, preferably in a global business setting.
• Strong verbal, written communication skills.

Preferred Qualifications:

• Experience in the security industry is desirable.
• Experience marketing security or other complex commercial electronic products.
• An entrepreneurial mindset and results orientation is a must. 
• Ideal candidate needs to be comfortable working in a matrixed organization. requiring a high level of independence and informal leadership skills.

The U.S. base salary range for this full-time position is $135,000 to $150,000.  Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.  In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plan with an employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome. 

• All your information will be kept confidential according to EEO guidelines.
• By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
• BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives: FIRST Robotics (For Inspiration and Recognition of Science and Technology) and AWIM (A World In Motion)
• Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
• Bosch Building Technologies intends to transform our business and thrive under new ownership! We are committed to expand our business and looking for talented individuals to join us on this exciting journey!  
• Learn more here: https://www.bosch-presse.de/pressportal/de/en/realignment-bosch-building-technologies-to-focus-on-systems-integration-business-259403.html