Demand Generation Manager - AMCS Group

Sustainability that means business

Who we are:

Sustainability software specialist, AMCS, is headquartered in Ireland, with offices in Europe, USA, Canada and Australasia. With over 1,300 highly-skilled employees across 22 countries, we specialize in delivering technology solutions to facilitate a carbon neutral future.

What we do:

Our innovative SaaS solutions increase efficiency and boost sustainability in resource-intensive industries. Over 5,000 customers across 23 countries already benefit from our Performance Sustainability software, ensuring we deliver practical solutions for improved profitability and environmental resilience across the globe.

Our people

AMCS offers team members more than just a job, but an opportunity to map out a career with a company that is growing, evolving and setting out new ways of working that are having a positive impact on the world around us. AMCS was established in Ireland and holds onto those local roots and ‘start-up’ mentality with a culture of connection. Connection to our work, our customers, our colleagues and our community that creates a working environment that fosters openness, collaboration and creativity.

Position Overview:
We are seeking a strategic and results-driven Demand Generation Manager with a focus on EHS/ESG initiatives. This role will report to the Vice President, North America Marketing and is crucial in aligning closely with our sales team to develop and execute campaigns that drive pipeline growth and create awareness in the marketplace. The ideal candidate will leverage their expertise to craft compelling demand generation strategies that resonate with our target audiences.

Key Responsibilities:

• Strategic Alignment with Sales:
  Collaborate with the sales team to understand goals, customer needs, and market dynamics, ensuring that demand generation strategies are effectively supporting pipeline development.

• Campaign Development:
  Design and implement integrated demand generation campaigns that drive awareness and engagement around EHS/ESG solutions. Utilize various channels, including digital marketing, email campaigns, events, webinars, and social media, to maximize reach.

• Lead Generation:
  Develop and optimize lead generation tactics to attract and nurture prospects, ensuring a steady flow of qualified leads for the sales team.

• Content Strategy:
  Work cross-functionally to create compelling and educational content that addresses the pain points of our target audience, positioning AMCS Group as a thought leader in EHS/ESG solutions.

• Data-Driven Insights:
  Monitor, analyze, and report on campaign performance metrics to evaluate effectiveness and drive continuous improvement. Utilize insights to inform future strategies and tactics.

• Market Awareness:
  Stay informed about industry trends and competitor activities to identify opportunities for positioning and differentiation in the EHS/ESG space.

• Cross-Functional Collaboration:
  Work closely with marketing, sales, product, and customer success teams to ensure cohesive messaging and support throughout the customer journey.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• 5+ years of experience in demand generation, preferably within technology or SaaS sectors.

• Proven track record of developing and executing successful demand generation campaigns that drive pipeline growth.

• Strong analytical skills with experience in using data to inform marketing strategies and decisions.

• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

• Proficiency in marketing automation tools and CRM systems – we use Salesforce Pardot