Demand Generation Marketing Manager - Powerflex Supply - Soilworks Natural Capital

Company Overview

At Powerflex Supply, we’re passionate about rotational grazing and providing high-quality products directly to our ranching customers. Our mission is to connect ranchers with the right products at affordable prices to improve their rotational grazing operations.

Role Summary:

As our Demand Generation Marketing Manager, you’ll be at the forefront of driving brand awareness, customer engagement, and revenue growth. You’ll oversee both online and traditional marketing channels, ensuring our message reaches the right audience and draws them onto our site for purchase consideration. Success will be measured on increasing qualified visits to our site and stores. If you’re excited about ranching, agriculture, and making an impact, this role is for you!

Requirements

Must Have

• Bachelor Marketing, Communications, Advertising or similar degree or higher.
• Minimum of 5 Years work experience in similar or higher role.
• Direct Experience in Organic Marketing for DTC products.
• Direct experience in PPC management on Google, META and ideally, other platforms.

Ideal Candidate Profile:

• Background in ranching or agriculture (understanding the industry is a huge plus).
• Prior experience selling ranch or agricultural products directly to consumers (DTC).
• Strong project management skills and attention to detail.
• Data-driven mindset with the ability to analyze campaign performance.
• Creative thinker who can adapt to changing market dynamics.
• Passion for sustainable practices and connecting with our community.

What You’ll Do

Digital Campaigns:

• Develop and execute organic and paid campaigns across social media platforms (Google, Meta/Facebook-Instagram, YouTube, TikTok, Twitter).
• Optimize ad spend, monitor performance metrics, and adjust strategies as needed.
• Collaborate with our creative team to produce compelling content that resonates with our audience.

Traditional Media:

• Manage traditional marketing efforts, including print ads, trade shows, billboards, and other offline channels.
• Ensure consistent messaging and branding across all media types.
• Explore innovative ways to integrate traditional and digital approaches.

PPC Advertising:

• Implement pay-per-click (PPC) advertising outlets (e.g., Google Ads and META).
• Monitor budgets, keyword performance, and conversion rates.
• Implement A/B testing to optimize ad copy and landing pages.
• Proficiency with Google Analytics and attribution models

Direct Reports – None (initially).  Some existing Agency and consultants.

Reports To – CEO

Location – San Antonio, TX in the newly renovated historic building on San Antonio Riverwalk. 

Travel:  10%

Benefits

• Health insurance plan with ZERO deductibles and ZERO copays
• Dental, and vision insurance plans
• Medical and dependent care flexible spending accounts
• Open PTO - we like to keep this simple...making time for life is important!
• 9 paid standard holidays each year in addition to open PTO
• 401(k) savings plan
• Company-paid Life, AD&D, and Disability coverage
• A collaborative, entrepreneurial learning environment with a proven playbook
• Casual dress and fun work atmosphere

About Powerflex Supply:

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. Powerflex Supply is known in the regenerative ranching and farming industry as a leader in premium rotational fencing, water supplies and other products.  Powerflex has been a trusted source for 25 years offering proven and tested products that support the regenerative and other farmers/ranchers.  Powerflex Supply is headquartered in San Antonio, TX with additional sites in around the country.   Powerflex Supply was acquired by Soilworks Natural Capital, a leading Private Equity Firm with a mission to revolutionize the Regenerative Agriculture industry. 

Powerflex is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.