Demand Generation Marketing Specialist - eTeam Inc.
Oakland, CA 94612
About the Job
Role: Demand Generation Marketing Specialist
Location: Remote
Duration: 12+ Months
Description:
Client is looking for an extraordinary Paid Social Lead Generation specialist to help drive upmarket growth through our global paid lead generation program. As a member of client s Demand Generation team, you will manage performance of all paid social lead generation campaigns for our core payments business and SaaS products. Taking a data driven approach, you ll look to increase campaign efficiency through campaign optimization, creative experimentation, and new platform tests. You will report to the Paid Social Lead.
You will:
You have:
Location: Remote
Duration: 12+ Months
Description:
Client is looking for an extraordinary Paid Social Lead Generation specialist to help drive upmarket growth through our global paid lead generation program. As a member of client s Demand Generation team, you will manage performance of all paid social lead generation campaigns for our core payments business and SaaS products. Taking a data driven approach, you ll look to increase campaign efficiency through campaign optimization, creative experimentation, and new platform tests. You will report to the Paid Social Lead.
You will:
- Help achieve team KPIs (leads, MQLs, SALs) by executing and optimizing paid social lead gen campaigns across Meta, LinkedIn, Pinterest, and Reddit.
- Own daily campaign monitoring, pacing, optimization, tracking, and reporting.
- Measure campaign performance and generate data-driven insights to improve future performance.
- Identify opportunities for testing and help develop quarterly testing roadmaps and tactical plans to ensure internal KPIs are met.
- Maintain regular communication with stakeholders on project deliverables and performance. Work cross-functionally with Lead Generation, Sales, Creative, and international teams to maximize impact of campaigns.
You have:
- A BA/BS degree or equivalent practical experience
- A minimum of 2 years of related marketing experience, ideally within a B2B SaaS environment managing paid social campaigns (Meta, LinkedIn) with a (USD)XM budget
- Experience executing lead generation strategies and identifying opportunities to improve efficiency to meet/exceed KPI targets. Bonus if you have ABM experience.
- Experience working cross-functionally and ability to communicate effectively with stakeholders. Strong oral and written communication skills.
- Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
- Attention to detail and ability to effectively multi-task in a deadline driven atmosphere
- A passion for marketing, staying up to date on industry and platform news
Source : eTeam Inc.
