Sr. Social Marketing Manager - Amazon

Description The AWS Social Media Team (SMT) is looking for an experienced social media marketing manager to join our team supporting the Developer Experience (DevEx) stakeholder group with all social media marketing motions including social media strategy, social content creation, publishing, and performance reporting. This role will help shape, influence, and inspire developers everywhere and how they experience and interact with the AWS brand, as well as our products and services on the full portfolio of social accounts. As the Sr. Social Marketing Manager supporting Developer Experience, you will be responsible for developing the social media strategy for our AWS Developer brand accounts across all social platforms (Instagram, LinkedIn, TikTok, Threads, X, etc.), coordinating content creation across a wide range of content creators, developer community members, and existing Developer Advocates on the DevEx team. You will also partner with DevEx to develop net new content for developers, managing agency relationships and work streams, internal resources, and ensure AWS brand guidelines/governance is followed. Key job responsibilities - This role will be responsible for analyzing and reporting social media performance metrics, defining and implementing social media goals, strategies, content requirements, and intended outcomes with their Developer Experience stakeholder group. - This role will manage daily meetings across all stakeholders to ensure we are creating a thriving social experience for developers, meeting them where they are. - Help increase adoption of new products and features by creating high-quality content such as videos, blog posts, or podcasts targeted at engineers / technical end users - Work with our Marketing team to create and publish product-focused social media and newsletter content. - Develop and implement comprehensive social media strategies aligned with business objectives that help shape the perception of the AWS brand. Develop and launch social programs to boost the credibility of the AWS brand worldwide, with a focus on brand advertising, public relations, and global campaigns. - Execute social media campaigns standalone and as part of multi-channel advertising efforts. Manage and oversee the day-to-day operations of social media channels, including content creation, publishing, and community management. - Drive cross-functional collaboration with DevEx. - Partner with external media agencies and social media platforms, while seeking out new and emerging platforms. About the team The Brand Advertising and Global Social Media Team (GSMT) drives top of mind awareness of AWS through custom content and acts as a megaphone to share key messages (e.g., generative AI and machine learning) through visual storytelling across mass-reach channels (e.g., TV, paid digital, organic social, etc.). to generate an AWS "brand halo" to create a favorable selling environment. AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to senior leadership - Experience using Microsoft Excel to manipulate and analyze data Preferred Qualifications - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights - Experience with Salesforce and Tableau - Experienced social media marketing manager. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.