Digital Account Executive - MediaNewsGroup
Macomb, MI
About the Job
Summary:
MediaNews Group is seeking a dynamic and results-driven Digital Account Executive to join our sales team. The ideal candidate will be responsible for managing client relationships, developing new business opportunities, and driving sales growth for our digital advertising products. You will work closely with clients to understand their marketing needs and deliver effective digital solutions that maximize their return on investment.
*This is a remote role but you must reside in the state of Michigan.
What you will do:
Develop and maintain strong, long-term relationships with clients and serve as the primary point of contact for all digital advertising needs to ensure client satisfaction
Identify and pursue new business opportunities to achieve sales targets, conduct market research to identify potential clients and generate leads
Oversee the execution of digital advertising campaigns, including display, social media, email marketing, and other online marketing strategies; ensure campaigns are delivered on time, within budget, and meet client expectations
Understand client business goals and provide strategic advice on digital marketing solution, present and explain the benefits of our digital products to clients
Monitor campaign performance and provide clients with detailed reports and insights; use analytics to optimize campaign performance and recommend improvements
Work closely with internal teams, including creative, technical, and production, to ensure seamless execution of campaigns; coordinate with other departments to deliver integrated marketing solutions
Stay up-to-date with industry trends, emerging technologies, and competitive landscape and use this knowledge to educate clients and drive innovative solutions
Maintain sales activities and client interactions in pipeline
Prepare sales reports and forecasts for management
What you will bring:
Bachelor's degree preferred but not necessary
3+ years of experience in digital sales, account management, or a related field, preferably within a media company
Strong understanding of digital marketing channels, including SEO, SEM, social media, display advertising, and email marketing
Excellent communication and presentation skills
Ability to build and maintain client relationships
Proven track record of meeting or exceeding sales targets
Analytical mindset with the ability to interpret data and make data-driven decisions
Proficiency in CRM software and Google Docs
Creative thinking and problem-solving abilities
Who we are:
The Oakland Press, a subsidiary of MediaNews Group, is a dailynewspaperpublished inOakland County, Michiganwith headquarters inTroy. It is owned by21st Century Media, the local historical society traces its origins to The Pontiac Gazette, founded in 1843. The paper has been published under various names, including The Pontiac Press, until it was renamed The Oakland Press in 1972. Original editorials and reporting, including major-sportbeat writers, are also carried in the sister paperThe Macomb Daily.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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