Digital Account Manager - Cumulus Media New Holdings Inc.
Chicago, IL
About the Job
The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Position Overview:
Cumulus Media | Chicago, IL has an immediate U.S. based hybrid-remote opening for a full time Digital Account Manager. The ideal candidate will develop and implement effective digital strategies to exceed digital budgets, and also will support a team of sellers to maximize digital revenue growth in some of our largest and most strategic accounts.
As a Digital Account Manager, you will be responsible for managing and growing client relationships, ensuring the delivery of high-quality digital campaigns, and driving revenue growth. Additionally, you will also provide ongoing performance-based digital strategy, sales support, campaign management, and assistance in presenting multi-channel, tactical digital solutions that include:
Performance Digital Marketing
- Audio Streaming
- Podcast Advertising
- Display Advertising
- Programmatic Strategies
- Social Media Marketing
- Online Presence Solutions
- OTT and Video Advertising
- Paid Search Engine Marketing
- Email Marketing
You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services focused on our advertisers’ end goals.
Key Responsibilities & Qualifications:Responsibilities:
- Work with multiple sales teams across the nation to strategize, plan, build, and present customized digital sales opportunities to high-level prospective advertisers with specific goals.
- Help guide operations teams to ensure that sold campaigns are executed and fulfilled with a high level of precision and performance to meet the client’s expectations on costs and KPIs,
- Build and maintain strong relationships with clients, acting as their primary point of contact for all digital marketing needs
- Develop and execute digital marketing strategies that align with client goals and objectives
- Manage the organization, process, and delivery of digital campaigns, ensuring they are executed on time, within budget, and to the highest standard
- Collaborate with internal teams to develop creative strategies and innovative solutions that meet client needs and goals
- Monitor campaign performance and provide regular reports to clients, highlighting successes and areas for improvement
- Analyze and translate campaign performance metrics, providing insights and recommendations for optimization and improvement to meet client goals
- Oversee ongoing internal reporting and account trackers in order to provide ongoing details about account health, project timelines, growth opportunities, monthly billing, etc.
- Lead proposal development (including the build-out of media plans and client/industry research), ongoing monthly reporting, and quarterly business reviews
- Identify opportunities for revenue growth, and work with clients to develop new projects and campaign renewals toward a shared revenue goal
- Support strategic agency projects as needed (like onboarding a new platform, researching new products/partners, or setting up new offerings in our planning tools)
- Stay up to date with industry trends and best practices, sharing insights and knowledge with clients and internal teams
Qualifications:
- Bachelor's degree in marketing, communications, or related field
- 3+ years of experience in digital marketing, with a focus on account management
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
- Demonstrated ability to self-motivated and task-oriented for complex and fast-paced projects
- Time management and organizational skills, with high attention to detail
- Excellent analytical and problem-solving skills
- Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
- Proven track record of delivering successful digital campaigns that drive results
- Knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing
- Familiarity with digital marketing tools and platforms, such as Google Analytics, AdWords, and Facebook Ads Manager
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement:
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).