Digital Advertising Specialist - The Republic of Tea

Since 1992 our mission has been to see premium exquisite teas steaming in the cups of individuals everywhere, and to emphasize a Sip by Sip Rather Than Gulp by Gulp lifestyle. The Republic of Tea offers more than 350 premium teas, herbs, bottled iced teas and nature-inspired sipware. A socially and environmentally responsible organization, The Republic of Tea is a family-owned business dedicated to sharing our prosperity by developing products to support worthy philanthropic organizations as well as provide learning and growth opportunities for our Employees internally, whom we refer to as Ministers. Join our TEAm and enjoy a collaborative work environment, opportunities to grow your professional network, and become part of the tea revolution!

POSITION SUMMARY:

The Republic of Tea is looking for a creative, analytical, and experienced Digital Advertising Specialist to join our team! As a Digital Advertising Specialist, you will be responsible for developing and implementing digital advertising campaigns, measuring results, and scaling opportunities. This role will actively engage with the business to optimize the performance of our digital advertising, particularly in marketplaces to increase brand visibility, drive sales and enhance engagement.

ESSENTIAL RESPONSIBILITIES:

• Develop and manage advertising campaigns on Amazon, including Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Monitor and analyze the performance of campaigns, adjusting strategies based on data-driven insights across multiple channels and marketplaces.
• Optimize and scale campaigns using data-driven decisions.
• Summarize results and report with leadership regularly.
• Allocate and track spending against advertising budgets.
• Research trending keywords, competitor activity and emerging technologies to inform updates and improvements.
• Test new video campaign formats across platforms.
• Leverage available analytic tools and platforms to understand consumer journeys, influence automated optimizations, and maximize results.
• Brainstorm new and creative growth strategies through digital marketing.
• Coordinate with the Creative TEAm to ensure that all advertising materials align with The Republic of Tea's brand guidelines and campaign objectives.
• Collaborate with the DTC and Commerce TEAms to align strategies and optimize the impact of promotions and advertisements.
• Generate efficiencies through partnership with advertising agencies and vendors.

BASIC QUALIFICATIONS:

• Bachelor's degree in marketing or similar field
• Minimum of 2 years of experience as a Digital Advertising Specialist or similar role
• Proficient in Amazon's advertising platforms and tools.
• Experience in Instacart, Walmart, Target, and other digital grocery marketplaces.
• Experience with Google Analytics
• Experience with Microsoft Excel and Word
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Ability to work well in a team environment.
• Strong time management skills
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to prioritize tasks and meet deadlines.

The Republic of Tea is an Equal Opportunity Employer