Digital Analytics & GA4 Expert - Capgemini
Chicago, IL
About the Job
Job Description
We are seeking a skilled and experienced Google Analytics 4 (GA4) Subject Matter Expert to join our Analytics & Insights team. This senior analyst role requires a deep understanding of GA4 reporting, proficiency in working with GA4 APIs, and the ability to analyze data using SQL in BigQuery. The ideal candidate will have a strong background in web analytics, proven experience supporting business stakeholders, and a keen eye for data quality and testing during tagging releases.
_Key Responsibilities_
GA4 Reporting & Insights:
+ Develop, maintain, and optimize GA4 reporting dashboards that provide actionable insights to stakeholders.
+ Collaborate with business teams to identify key performance indicators (KPIs) and metrics that align with business objectives.
API Integration & Data Management:
+ Utilize GA4 APIs to automate reporting processes and extract data for deeper analysis.
+ Ensure data integrity and consistency across platforms by regularly auditing and validating GA4 data.
SQL & BigQuery:
+ Write and optimize SQL queries to analyze GA4 data stored in BigQuery, providing comprehensive insights into user behavior and website performance.
+ Create and maintain data pipelines to facilitate efficient data processing and reporting.
Stakeholder Collaboration:
+ Act as a primary point of contact for business stakeholders, providing analytics support and consulting on best practices for leveraging GA4 data.
+ Translate technical findings into understandable insights and recommendations for non-technical stakeholders.
Tagging & Data Quality Assurance:
+ Support the testing and validation of new tagging implementations to ensure accurate data capture and reporting.
+ Develop and maintain documentation for tagging standards and GA4 best practices.
Training & Knowledge Sharing:
+ Conduct training sessions and workshops to educate team members and stakeholders on GA4 capabilities and reporting functionalities.
+ Stay updated on the latest GA4 features and industry trends, sharing insights with the team to enhance overall analytics capabilities.
_Qualifications_
+ Bachelor’s degree in Analytics, Marketing, Data Science, or a related field.
+ 5 years of experience in web analytics, with a strong focus on Google Analytics (GA4 preferred).
+ Proficiency in SQL and experience with BigQuery for data analysis.
+ Demonstrated experience working with GA4 APIs and automating reporting processes.
+ Strong analytical skills with a proven ability to derive insights from complex data sets.
+ Excellent communication skills, with the ability to present data findings to both technical and non-technical audiences.
+ Familiarity with tagging management systems (e.g., Google Tag Manager) is a plus.
+ Detail-oriented with a strong focus on data quality and accuracy.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
+ Flexible work
+ Healthcare including dental, vision, mental health, and well-being programs
+ Financial well-being programs such as 401(k) and Employee Share Ownership Plan
+ Paid time off and paid holidays
+ Paid parental leave
+ Family building benefits like adoption assistance, surrogacy, and cryopreservation
+ Social well-being benefits like subsidized back-up child/elder care and tutoring
+ Mentoring, coaching and learning programs
+ Employee Resource Groups
+ Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get The Future You Want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job:
Organization: _ABL AMERICAS_
Title: _Digital Analytics & GA4 Expert_
Location: _IL-Chicago_
Requisition ID: _077516_
We are seeking a skilled and experienced Google Analytics 4 (GA4) Subject Matter Expert to join our Analytics & Insights team. This senior analyst role requires a deep understanding of GA4 reporting, proficiency in working with GA4 APIs, and the ability to analyze data using SQL in BigQuery. The ideal candidate will have a strong background in web analytics, proven experience supporting business stakeholders, and a keen eye for data quality and testing during tagging releases.
_Key Responsibilities_
GA4 Reporting & Insights:
+ Develop, maintain, and optimize GA4 reporting dashboards that provide actionable insights to stakeholders.
+ Collaborate with business teams to identify key performance indicators (KPIs) and metrics that align with business objectives.
API Integration & Data Management:
+ Utilize GA4 APIs to automate reporting processes and extract data for deeper analysis.
+ Ensure data integrity and consistency across platforms by regularly auditing and validating GA4 data.
SQL & BigQuery:
+ Write and optimize SQL queries to analyze GA4 data stored in BigQuery, providing comprehensive insights into user behavior and website performance.
+ Create and maintain data pipelines to facilitate efficient data processing and reporting.
Stakeholder Collaboration:
+ Act as a primary point of contact for business stakeholders, providing analytics support and consulting on best practices for leveraging GA4 data.
+ Translate technical findings into understandable insights and recommendations for non-technical stakeholders.
Tagging & Data Quality Assurance:
+ Support the testing and validation of new tagging implementations to ensure accurate data capture and reporting.
+ Develop and maintain documentation for tagging standards and GA4 best practices.
Training & Knowledge Sharing:
+ Conduct training sessions and workshops to educate team members and stakeholders on GA4 capabilities and reporting functionalities.
+ Stay updated on the latest GA4 features and industry trends, sharing insights with the team to enhance overall analytics capabilities.
_Qualifications_
+ Bachelor’s degree in Analytics, Marketing, Data Science, or a related field.
+ 5 years of experience in web analytics, with a strong focus on Google Analytics (GA4 preferred).
+ Proficiency in SQL and experience with BigQuery for data analysis.
+ Demonstrated experience working with GA4 APIs and automating reporting processes.
+ Strong analytical skills with a proven ability to derive insights from complex data sets.
+ Excellent communication skills, with the ability to present data findings to both technical and non-technical audiences.
+ Familiarity with tagging management systems (e.g., Google Tag Manager) is a plus.
+ Detail-oriented with a strong focus on data quality and accuracy.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
+ Flexible work
+ Healthcare including dental, vision, mental health, and well-being programs
+ Financial well-being programs such as 401(k) and Employee Share Ownership Plan
+ Paid time off and paid holidays
+ Paid parental leave
+ Family building benefits like adoption assistance, surrogacy, and cryopreservation
+ Social well-being benefits like subsidized back-up child/elder care and tutoring
+ Mentoring, coaching and learning programs
+ Employee Resource Groups
+ Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get The Future You Want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job:
Organization: _ABL AMERICAS_
Title: _Digital Analytics & GA4 Expert_
Location: _IL-Chicago_
Requisition ID: _077516_
Source : Capgemini
