Digital Associate - Rhone Apparel, Inc.
Stamford, CT
About the Job
About the Company:
Founded in 2014, Rhone is a performance lifestyle brand dedicated to championing mental fitness. Engineered for optimal style, comfort, and performance, our clothing is designed to enhance every aspect of the active individual's life. Led by brothers Nate & Ben Checketts, Rhone is fueled by a clear vision: positively impacting lives through a commitment to physical and mental fitness, inspiring community, and crafting performance-driven products. Rhone's purpose is straightforward yet impactful: to inspire those who challenge themselves in their relentless pursuit of progress. In addition to a robust E-commerce business and a strong wholesale presence, Rhone currently has 15 retail stores across the U.S., all of which are used for building community through various initiatives such as the brand's signature Mind & Muscle events.
About the Role:
We are looking for an individual who is passionate about driving an innovative digital marketing strategy. Someone who is striving to create the most impactful journey possible to support profitable acquisition. Reporting to the Director of Performance Marketing you will be part of a driven acquisition marketing team who are integral to the future growth of Rhone.
What you’ll do:
Assist in the development and execution of digital marketing campaigns across a range of channels including: search, social, affiliates, display, video and digital partnerships
Management of our creative calendar in line with product drops and promotions. Planning ad messages, always thinking about tailoring the brand’s tone of voice according to the audience
Ownership of the full acquisition marketing creative cycle: briefing ads, coordinating the go-live, testing when live.
Use a test & learn approach across all marketing campaigns to consistently challenging the status quo to optimize and improve acquisition marketing strategies
Optimize the full user journey considering the full marketing funnel and aligning with our Ecommerce team on UX and CR% optimization strategies
Review acquisition marketing KPIs on a weekly, monthly and adhoc basis ensuring all reports are up to date for delivering insights back to the wider business
Support the Director of Performance Marketing in managing our external relationships with agencies guiding them to deliver against our goals & targets
Stay up to date on industry trends and emerging digital technologies
What you’ll bring:
Minimum 1 years’ experience in Digital Marketing in an e-commerce environment
Experience of managing agency relationships to ensure optimum performance
Knowledge and experience in delivering Affiliate, Social and Display campaigns
Experience in reporting via Google Analytics
Desirable - experience utilizing Shopify
Excellent written and verbal communication skills
What you’ll get:
Access to benefits, including medical, dental, vision, & commuter benefits
401K
Employee Assistance Program
Paid Time Off
Generous Holiday Schedule
Flexible schedule and work-from-home days
Company incentive plan
Parental Leave
Generous employee discount plus allotments
Job Type: Full Time
Location: Hybrid - Stamford, CT
Reports To: Director, Performance Marketing
