Digital Campaign Coordinator - Saf-Gard Safety Shoe Co

Celebrating more than 40 years in business, Saf-Gard Safety Shoe Company and our sister company, SR Max, develop and implement safety footwear programs for multiple industries ranging from grocery stores and restaurants to large industrial, government, and service organizations. We're devoted to providing exceptional service and the latest technologies to keep our customers safe and comfortable on the jobsite. Our products include our own line of SR Max safety footwear and well-known brands like Timberland Pro, Doc Martens, Reebok, Skechers, New Balance, Wolverine and more.

We are seeking a motivated and detail-oriented Search and Display Campaign Coordinator to join our team. A successful candidate will support the Digital Media Manager with search and display campaigns across Google, Bing, and ZoomInfo. This role offers a fantastic opportunity for someone looking to grow and build their career in digital marketing and learn from experienced professionals.

Key Responsibilities:

1. Search Campaign Management in Google and Bing:
   • Assist in conducting keyword analysis to identify opportunities for campaign optimization.
   • Help track campaign budgets to ensure efficient use of resources and maximize ROAS.
   • Support search term analysis to improve targeting and ad relevance.
   • Assist in optimizing ads to enhance performance and achieve campaign goals.
2. Display Campaign Management in Google, Bing, ZoomInfo:
   • Assist in generating and analyzing lead reports from ZoomInfo campaigns to assess effectiveness, drive improvements, and support the sales team.
   • Support reporting on audience performance from Google Display campaigns to inform strategy and execution.

Required Qualifications and Skills:

• Basic understanding of digital marketing principles
• Strong analytical skills
• Keyword and search term analysis
• Basic proficiency in Excel
• Interest in learning ad optimization techniques and best practices
• Excellent communication and organizational skills
• Ability to work independently and as part of a team

Preferred Qualifications:

• Internships or coursework related to digital marketing.
• An Associate's degree in Marketing, Business, or a related field is preferred
• Certifications in Google Ads and Bing Ads
• Familiarity with ZoomInfo or similar DSP platforms