Digital Channel Strategist – Enterprise Marketing Services at Wells Fargo
Wilmington, DE 19801
About the Job
About this role:Wells Fargo is seeking a Digital Channel Strategist (Senior Lead Marketing Consultant) on our Enterprise Marketing Services team
Learn more about our career areas and business divisions at wellsfargojobs.com .Enterprise Marketing Services manages core elements of the marketing ecosystem for the enterprise, including marketing channel strategy, governance, and optimization; marketing process execution and simplification; and key marketing technology platforms
In partnership with our customer data and analytics teams, the Enterprise Marketing Services teams enable the LOB Marketing teams to deliver their objectives through our owned channels (Public site, Mobile App, etc.)The Digital Channel Strategist will be extremely savvy at analyzing digital channel strategies at a enterprise level that increase value generation through channels as a result of capabilities enhancement, optimization efforts to increase efficiency and efficacy of campaigns, and process improvements
A high level of consulting and advisory will be required to influence key stakeholders among senior-executive audiences.In this role, you will:Drive channel strategy and governance to maximize the impact of our marketing channels as enterprise assets Lead the implementation of a strategic vision of personalized marketing at scaleTranslate strategic vision into tangible strategic marketing programs, including generating recommendations for segmentation and messaging optimizations to increase personalizationStrive to continuously improve the customer journey and develop dynamic marketing across a range of products and services while evangelizing best practicesOperate enterprise-wide audience management, targeting, creative strategy, and personalization platformsEnhance, gain alignment on, and implement data-driven channel strategies including placement rules, arbitration logic, contact frequency, etc.Oversee cross-LOB campaign monitoring and prioritization through historical and scenario analysisAdvance channel effectiveness via the deployment of new capabilities for targeting, personalization, customer experience, and measurement/analyticsProvide planning, requirements, and expert consultation for new platforms, experiences, and methodologiesLead the adoption of new capabilities via pilots and roll outs with multi-disciplinary teamsMeasure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimizationSupport change management initiatives to socialize and train marketers on new requirements and processes related to channels capabilities enhancementsProvide thought leadership to marketing and non-marketing stakeholdersEducate stakeholders on the customer and business value of the channels and socialize strategic plans Drive impact as an independent thought leader in defining, analyzing, and solving highly complex, interdependent problems, and will do so in a collaborative context with both internal upstream and downstream internal partners, as well as executive managementChampion one-to-one marketing, customer centricity, enterprise governance, and AI solutions as the underpinning of successful marketing across businesses and channelsBuild and implement new routines and procedures needed to drive business outcomes and achieve target operating model, resulting in incremental marketing financial contribution through growth in personalizationSuccessfully navigate a matrixed organization leading complex, cross-functional initiatives with a high degree of autonomyRequired Qualifications:7+ years of Marketing, Digital Marketing, Digital Platforms (i.e
Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educationDesired Qualifications:4+ years of experience in marketing channel management, optimization, and analyticsExperience in financial services, especially bankingExperience leading teams who use advanced, enterprise-scale digital marketing technologies such as predictive analytics decision engines, Data Management Platforms, Customer Data Platforms, Dynamic Creative Optimization tools, Multi-Channel Attribution, etc.Knowledge and understanding of concepts related to predictive modeling, AI, data science, analytics, simulation, and forecastingExperience in personalization and journeys in multi-channel environments (online, mobile, email, call centers, brick-and-mortar)Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leadersAbility to achieve objectives requiring a high level of cooperation from cross-functional partners in other teamsAbility to deliver incremental business profit via marketing and to think critically about the next best opportunityAbility to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote stepsAbility to use storytelling skills to synthesize multi-dimensional, complex, and interrelated concepts and effectively communicate actions and outcomesKnowledge and understanding of growth and loyalty marketing principles and marketing technology trendJob Expectations:Willingness to work on-site at stated location on the job opening.This role offers a hybrid work schedule.Ability to travel up to 10% of the time.This position is not eligible for Visa sponsorship.Posting Locations: 301 S Tryon St, Charlotte, NC1445 Ross Ave, Dallas TX with ability to work at 250 E John Carpenter Frwy, Irving, TX within 2025150 E 42nd St, New York, NY2200 Concord Pike, Wilmington, DERequired location(s) listed above
Relocation assistance is not available for this position*Salary will vary based on work location.Actual salary is determined by location, experience, and qualifications of the job.New York City – Pay Range: $133,300 – 237,100 annuallyWilmington – Pay Range: $122,200 – 217,200 annuallyCharlotte & Dallas – Pay Range: $111,100 – 197,500 annuallyPay RangeReflected is the base pay range offered for this position
Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location
The range listed is just one component of the compensation package offered to candidates.$111,100.00 - $237,100.00Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below
Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.Health benefits401(k) PlanPaid time offDisability benefitsLife insurance, critical illness insurance, and accident insuranceParental leaveCritical caregiving leaveDiscounts and savingsCommuter benefitsTuition reimbursementScholarships for dependent childrenAdoption reimbursementPosting End Date:29 Oct 2024*Job posting may come down early due to volume of applicants.We Value DiversityAt Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company
They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions
There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.Drug and Alcohol PolicyWells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.Wells Fargo Recruitment and Hiring Requirements:a
Third-Party recordings are prohibited unless authorized by Wells Fargo.b
Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.SummaryLocation: CHARLOTTE, NC; 106312-NY-150 E 42nd, New York; 107555-TX-John Carpenter Freeway; 109022-DE-Wilmington, DE (Concord Pike); 192492-TX-DALLAS CENTRALType: Full time
Learn more about our career areas and business divisions at wellsfargojobs.com .Enterprise Marketing Services manages core elements of the marketing ecosystem for the enterprise, including marketing channel strategy, governance, and optimization; marketing process execution and simplification; and key marketing technology platforms
In partnership with our customer data and analytics teams, the Enterprise Marketing Services teams enable the LOB Marketing teams to deliver their objectives through our owned channels (Public site, Mobile App, etc.)The Digital Channel Strategist will be extremely savvy at analyzing digital channel strategies at a enterprise level that increase value generation through channels as a result of capabilities enhancement, optimization efforts to increase efficiency and efficacy of campaigns, and process improvements
A high level of consulting and advisory will be required to influence key stakeholders among senior-executive audiences.In this role, you will:Drive channel strategy and governance to maximize the impact of our marketing channels as enterprise assets Lead the implementation of a strategic vision of personalized marketing at scaleTranslate strategic vision into tangible strategic marketing programs, including generating recommendations for segmentation and messaging optimizations to increase personalizationStrive to continuously improve the customer journey and develop dynamic marketing across a range of products and services while evangelizing best practicesOperate enterprise-wide audience management, targeting, creative strategy, and personalization platformsEnhance, gain alignment on, and implement data-driven channel strategies including placement rules, arbitration logic, contact frequency, etc.Oversee cross-LOB campaign monitoring and prioritization through historical and scenario analysisAdvance channel effectiveness via the deployment of new capabilities for targeting, personalization, customer experience, and measurement/analyticsProvide planning, requirements, and expert consultation for new platforms, experiences, and methodologiesLead the adoption of new capabilities via pilots and roll outs with multi-disciplinary teamsMeasure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimizationSupport change management initiatives to socialize and train marketers on new requirements and processes related to channels capabilities enhancementsProvide thought leadership to marketing and non-marketing stakeholdersEducate stakeholders on the customer and business value of the channels and socialize strategic plans Drive impact as an independent thought leader in defining, analyzing, and solving highly complex, interdependent problems, and will do so in a collaborative context with both internal upstream and downstream internal partners, as well as executive managementChampion one-to-one marketing, customer centricity, enterprise governance, and AI solutions as the underpinning of successful marketing across businesses and channelsBuild and implement new routines and procedures needed to drive business outcomes and achieve target operating model, resulting in incremental marketing financial contribution through growth in personalizationSuccessfully navigate a matrixed organization leading complex, cross-functional initiatives with a high degree of autonomyRequired Qualifications:7+ years of Marketing, Digital Marketing, Digital Platforms (i.e
Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educationDesired Qualifications:4+ years of experience in marketing channel management, optimization, and analyticsExperience in financial services, especially bankingExperience leading teams who use advanced, enterprise-scale digital marketing technologies such as predictive analytics decision engines, Data Management Platforms, Customer Data Platforms, Dynamic Creative Optimization tools, Multi-Channel Attribution, etc.Knowledge and understanding of concepts related to predictive modeling, AI, data science, analytics, simulation, and forecastingExperience in personalization and journeys in multi-channel environments (online, mobile, email, call centers, brick-and-mortar)Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leadersAbility to achieve objectives requiring a high level of cooperation from cross-functional partners in other teamsAbility to deliver incremental business profit via marketing and to think critically about the next best opportunityAbility to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote stepsAbility to use storytelling skills to synthesize multi-dimensional, complex, and interrelated concepts and effectively communicate actions and outcomesKnowledge and understanding of growth and loyalty marketing principles and marketing technology trendJob Expectations:Willingness to work on-site at stated location on the job opening.This role offers a hybrid work schedule.Ability to travel up to 10% of the time.This position is not eligible for Visa sponsorship.Posting Locations: 301 S Tryon St, Charlotte, NC1445 Ross Ave, Dallas TX with ability to work at 250 E John Carpenter Frwy, Irving, TX within 2025150 E 42nd St, New York, NY2200 Concord Pike, Wilmington, DERequired location(s) listed above
Relocation assistance is not available for this position*Salary will vary based on work location.Actual salary is determined by location, experience, and qualifications of the job.New York City – Pay Range: $133,300 – 237,100 annuallyWilmington – Pay Range: $122,200 – 217,200 annuallyCharlotte & Dallas – Pay Range: $111,100 – 197,500 annuallyPay RangeReflected is the base pay range offered for this position
Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location
The range listed is just one component of the compensation package offered to candidates.$111,100.00 - $237,100.00Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below
Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.Health benefits401(k) PlanPaid time offDisability benefitsLife insurance, critical illness insurance, and accident insuranceParental leaveCritical caregiving leaveDiscounts and savingsCommuter benefitsTuition reimbursementScholarships for dependent childrenAdoption reimbursementPosting End Date:29 Oct 2024*Job posting may come down early due to volume of applicants.We Value DiversityAt Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company
They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions
There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.Drug and Alcohol PolicyWells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.Wells Fargo Recruitment and Hiring Requirements:a
Third-Party recordings are prohibited unless authorized by Wells Fargo.b
Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.SummaryLocation: CHARLOTTE, NC; 106312-NY-150 E 42nd, New York; 107555-TX-John Carpenter Freeway; 109022-DE-Wilmington, DE (Concord Pike); 192492-TX-DALLAS CENTRALType: Full time
