Digital Communications Specialist - Cable One Inc.

At Sparklight and our Cable One family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.

What you will do to contribute to the company's success

• Build campaigns on Google Ads Platform for all of Sparklight Advertising's clients.
• Day-to-day management of Google's paid search, YouTube, and Display to meet campaign objectives including oversight of strategy, ongoing optimization, and execution.
• Implements digital marketing strategies and best practices including campaign optimization, keyword analysis, and budget pacing / management.
• Contributes to the innovation roadmap for digital channel technologies and platforms.
• Proactively reports on performance by channel and provides recommendations
• Analyzes data and determines new ways to optimize campaign performance improving conversion and retention.
• Identifies new industry trends and technologies that impact digital / online marketing and translates them into actionable plans.
• Manages marketing offers in content management systems.
• Coordinates with digital team to ensure that digital marketing assets are properly formatted, proofed, approved and trafficked.
• Attends regular meetings with multi-disciplinary marketing teams and provides regular status updates on digital media.
• Takes on other duties needed to help drive our Purpose, fulfill our Brand Principles, and abide by our organization's values.
• Assists clients and internal team with Google Analytics support.

Qualifications

• Bachelor's degree (B.A.) from four-year college or university with primary study in Marketing or other related field OR equivalent experience may substitute for the degree requirement.
• 3+ Years' experience managing paid search marketing campaigns, communicating with multiple 3rd party agency vendors or other related experience.
• Experience working with ad design and copywriting.
• Proficiency with Google Ads, Bing AdCenter & Meta Business Manager.
• Solid understanding of Google Analytics and Tag Manager.
• Knowledge of Content Management Systems.
• Strong writing, communication and collaboration skills.
• Ability to work independently.
• A strong understanding of Microsoft applications including Word, Excel, Teams and Outlook.
• Excellent time management and organizational skills.
• Must be a self-starter with the ability to work with minimal supervision.
• Understanding of web development principles and technologies, including Hypertext Markup Language (HTML), Cascading Style Sheets (CSS) & JavaScript preferred.
• Solid understanding of call tracking and implementation with Google including programs such as MarchEx or CallRail.

Certifications

• Google Ads Certification - Required
• Meta Certification - Preferred
• Google Analytics Certification - Preferred

Core Competencies

• Committed: Values each customer, while working hard to keep their business and support our communities.
• Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.
• Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
• Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans - start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection

Additional Perks

• Tuition reimbursement (up to $5,250 on 1st year)
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment
• FREE Cable One services for associates who live in a serviceable area
• Up to $75/mo. Stipend
• Remote Access to select premium channels (Cable One, Sparklight, Cable America and ValuNet Fiber Only)

We're an Award-Winning Organization!

• Forbes' "America's Best Midsized Employers" 2021-2023

Our Commitment

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Pre-hire Processes

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

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