Digital Content Creator

Reports to: Director of Marketing

Are you our future Digital Content Creator?

Position Overview: We're seeking a dynamic Digital Content Creator who is equal parts creative and strategic. You'll be responsible for developing and executing content that is fun, lighthearted, and relatable while maintaining our commitment to transparency and education. From social media campaigns, TikTok and Facebook Reels, and blog posts to infographics, you'll help us build trust and engage with our audience across various platforms.

About Us: At A-1 Concrete Leveling (a1concrete.com) we're more than just a leader in concrete repair—we're storytellers, educators, and innovators. We empower our franchisees and their teams with top-notch training and resources, helping them succeed while providing customers with transparent and reliable service. As we grow, we're looking for a passionate Digital Content Creator to help elevate our brand and connect with our customers in new, creative ways.

Benefits and Pay Range

• Salary: $45,000 to $55,000 per year–commensurate with skills and experience.
• Hybrid Work - Work from home combined with on-location work throughout the greater Louisville, KY area.
• Some travel, including a Corporate Annual Meeting (usually in the winter, somewhere warm.)
• Training and career development.
• Access to IMPACT+ with a play-by-play plan for creating content using the principles of “They Ask, You Answer”.
• Monthly book budget
• Computer equipment and phone provided
• Stipend for home Internet service.
• Medical Benefits Available
• Retirement Benefits Available
• Paid Time Off

Key Responsibilities

• Content Creation: Develop original content including short-form videos, graphics, articles, and social media posts that resonate with our audience and showcase our services.
• Social Media Management: Plan, create, and schedule engaging content across our social media channels.
• SEO & Analytics: Optimize content for search engines and analyze performance to continually improve engagement.
• Collaboration: Work closely with our videographer, marketing team, and franchisees to ensure consistent brand messaging and creative output.
• Research & Trends: Stay up-to-date with digital trends and emerging platforms to keep our content fresh and relevant.
• Project Management: Manage multiple projects and campaigns simultaneously, ensuring deadlines are met.
• Utilize AI: Comfort and knowledge of how to prompt LLM AI tools for maximizing efficiency and the best outcomes.

Educational Background

A degree in English, Journalism, Digital Media, Social Media Management, Marketing, or other relevant areas is highly preferred but not mandatory. Commensurate experience will be considered.

Qualifications

• Strong Writing & Communication: Excellent writing and editing skills with a keen eye for detail.
• Creativity: Ability to think outside the box and bring new, innovative ideas.
• Self-motivated: A proactive individual who takes initiative and thrives in a fast-paced environment.
• Team Player: Ability to work collaboratively and build relationships across teams.

Technical Knowledge

Knowledge of the following software/systems/apps (or similar tools) is a bonus:

• Website Content Management Systems (Hubspot Preferred)
• Google Sheets (Microsoft Excel)
• Google Analytics
• Google Search Console
• Google Ads
• Meta Business Suite
• Adobe Creative Suite
• Social Media Platforms
• AI Tools like ChatGPT and Google Gemini

Why A-1 Concrete Leveling?

• Innovative Culture: Join a team that encourages creativity and continuous learning.
• Growth Opportunities: Be part of a growing company with room for professional advancement.
• Impact: Help shape the voice and vision of a trusted industry leader.

Application Process

Our process follows these steps:

1. Submit your application, resume, and links to samples of your work (including TikTok-type videos and written blog posts.)
2. Participate in a virtual interview (via Zoom) with our key managers.
3. We would then assign you a topic and ask you to do a 30- to 60-second short-form, vertical video. Then use that same topic to write a short sample article. You would have 72 hours to complete this task. (NOTE: we will NOT in any way use this for any purpose other than to evaluate your fit for this role.)
4. A final interview, reviewing the sample article, and ending in a job offer if we decide you're a good fit for our company.