Digital Content Specialist Fuels Loyalty/Digital - TechDigital
San Ramon, CA
About the Job
Responsibilities:
- Enable the cultivation and creation of concepts that effectively represent our brands, achieving campaign goals
- Develop content and creative in support of Customer's Fuels initiatives and strategies
- Build content framework for Retail Fuels business across brands and Programs (App, Loyalty, Consumer Card) with input from key stakeholders (Marketing, Sales, Sales Operations, third-party partners, etc.)
- Collaborate with the Fuels and Programs managers to understand goals and objectives, initiative prioritization, and target segments for growth
- Translate these strategies into creative briefs which are provided to our agencies to develop the relevant content
- Work directly with creative agencies and managers to ensure content meets desired needs and objectives
- Manage outside agencies and resources, including setting and managing content budgets, managing agency performance, costs, deliverables, deadlines and provides editing direction to deliver final content
- Ensure alignment with Marketing priorities and compliance with Brand requirements
- Collaborate with a variety of stakeholders including web specialist, email specialist, media specialist, brand specialists, and legal team to understand content needs; develops content and digital campaigns that are leveraged across all our marketing channels; and ensure compliance and timely publication
- Content for development may include elements such as POP elements, web page items, infographics, social media items, videos, push notifications, campaign emails, brochures, presentations, and FAQ's
- Manage marketing and content projects, results, and budgets using project management tools
Required Skills/Experience
- Bachelor's degree
- 8+ years of experience in print and digital marketing content and campaign development
- Experience collaborating with creative agencies
Preferred Qualifications:
- Experience in marketing retail fuels, convenience retailing, mobile apps, loyalty programs, and/or partnerships
- Experience using creative development application
- Experience with Salesforce and MPM
- Deadline oriented, ability to work under tight deadlines, many moving parts
- Excellent communication, teamwork, and project management skills
- Adaptable and flexible, comfortable in a dynamic environment and change management
Additional considerations:
- Concept, execution, production, delivery to measurement of content
- Digital, Mobile App, email, social, web and print production experience
- Adobe creative cloud
- CX, UX and brand experience
- Project management and familiar with Project management systems/tools
- Enable the cultivation and creation of concepts that effectively represent our brands, achieving campaign goals
- Develop content and creative in support of Customer's Fuels initiatives and strategies
- Build content framework for Retail Fuels business across brands and Programs (App, Loyalty, Consumer Card) with input from key stakeholders (Marketing, Sales, Sales Operations, third-party partners, etc.)
- Collaborate with the Fuels and Programs managers to understand goals and objectives, initiative prioritization, and target segments for growth
- Translate these strategies into creative briefs which are provided to our agencies to develop the relevant content
- Work directly with creative agencies and managers to ensure content meets desired needs and objectives
- Manage outside agencies and resources, including setting and managing content budgets, managing agency performance, costs, deliverables, deadlines and provides editing direction to deliver final content
- Ensure alignment with Marketing priorities and compliance with Brand requirements
- Collaborate with a variety of stakeholders including web specialist, email specialist, media specialist, brand specialists, and legal team to understand content needs; develops content and digital campaigns that are leveraged across all our marketing channels; and ensure compliance and timely publication
- Content for development may include elements such as POP elements, web page items, infographics, social media items, videos, push notifications, campaign emails, brochures, presentations, and FAQ's
- Manage marketing and content projects, results, and budgets using project management tools
Required Skills/Experience
- Bachelor's degree
- 8+ years of experience in print and digital marketing content and campaign development
- Experience collaborating with creative agencies
Preferred Qualifications:
- Experience in marketing retail fuels, convenience retailing, mobile apps, loyalty programs, and/or partnerships
- Experience using creative development application
- Experience with Salesforce and MPM
- Deadline oriented, ability to work under tight deadlines, many moving parts
- Excellent communication, teamwork, and project management skills
- Adaptable and flexible, comfortable in a dynamic environment and change management
Additional considerations:
- Concept, execution, production, delivery to measurement of content
- Digital, Mobile App, email, social, web and print production experience
- Adobe creative cloud
- CX, UX and brand experience
- Project management and familiar with Project management systems/tools
Source : TechDigital
