Digital Copywriter - BMF

Who we are

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Now celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. 

BMF’s international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations. Elevating brands who seek a relevant role in cultural conversations important to their audiences, BMF has a global client roster that includes Marriott, Visa, Disney, Estée Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines.

BMF has been recognized for its legacy of boundary-pushing work, and as an innovative marketing industry force. Among its many accolades, BMF was most recently honored by Ad Age as a 2023 Small Agency Award winner in the “Campaign Of The Year” category for its work with CBS.  

BMF is an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agency’s core DNA. 

Our growing and dynamic agency is looking for a Copywriter to join our Digital team, where they will develop copy for digital marketing channels that resonates with our clients’ target consumers and achieves their business objectives. They will play a key role in delivering on BMF’s Made to Inspire promise, delivering digital copywriting that engages audiences across the globe. 

Does this sound like you?

As a Copywriter at BMF, you will work across BMF’s key client verticals, like hospitality and entertainment, to develop engaging, on-brand copy across social and digital channels. You’ll serve as a champion for narrative, ensuring storytelling is infused in every social post, landing page and display asset. You’ll consider not just what’s artful but also what the consumer experience of digital assets across platforms is to surprise, delight and inspire consumers to engage with brands and take action.

Responsibilities

• Write engaging copy on behalf of our clients across all digital channels, including social media, community management, CRM, search and web
• Partner with Digital Strategy to help understand, develop and execute brand tone of voice across multiple clients and categories
• Collaborate with the Digital Strategy and Creative teams to brainstorm and develop concepts that support campaigns, monthly content calendars, stunts and more
• Participate in the development of social playbooks and RFP responses, partnering closely with the Digital Strategy and Digital Creative teams
• Develop ideas and support copywriting that fuels digital content productions
• Interface directly with clients on copy output, helping them to understand the strategy behind your choices
• Stay on top of best practices, emerging behaviors and trends in digital to help us propose innovative client solutions in copywriting and beyond
• Partner with Digital Strategy team to develop test-and-learn agendas for copywriting that help improve performance for our clients
• Support the development of monthly social media content calendars and campaign strategies
• Support cross-functional teams with copy editing and writing as needed

The salary range for this role is $65,000-80,000 and is based on experience, responsibilities of the position, subject matter expertise and is location specific.

Requirements

You must have:

• 3-5+ years of copywriting at a creative marketing agency that specializes in digital creative development
• A strong understanding of social media platforms, including TikTok, Instagram, Discord, and Reddit, and what it means to write award-winning copy and ideate for them
• Demonstrated experience become a champion for brand tone of voice
• Demonstrated experience writing copy in the voice of talent and/or crafting copy that engages deeply passionate brand fans and communities
• Proven ability to juggle multiple projects simultaneously while maintaining sharp attention to detail
• Excellent communication skills, with the ability to articulate creative concepts in a strong and compelling way
• Excellent collaboration skills, with an ability to build strong working relationships with colleagues
• Must possess a clear creative point-of-view, high taste level, and strong creative references 
• Must be well-informed when it comes to social trends and best-practices 
• Proven track record of delivering innovative work while maintaining high standards of quality and consistency
• An empathetic, patient approach to management as well as a roll-up-your-sleeves, solution-oriented, get-it-done attitude
• Experience in technical writing, like search engine optimization, is a plus
• Fluent copywriting in another language is a plus
• Mac Proficient – including expertise in Adobe Creative Suite, Keynote, Excel, Google Docs, and Outlook

Benefits

What we bring to the table:

We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And we’ve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years. 

We offer:

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental and competitive PTO policy.