Digital Data Analyst - TekWissen LLC
Atlanta, GA
About the Job
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is the largest private broadband company in America, providing advanced digital video, Internet, telephone and home security and automation services over its own nationwide IP network. The client is committed to creating meaningful moments of human connection through technology. The largest private broadband company in America, we proudly serve six and a half million homes and businesses across 18 states. They are dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that make each one unique.
Job Title: Digital Data Analyst
Work Location: Atlanta, GA 30328
Duration: 2 Months
Work Type: Contract
Job Type: Hybrid
Job Description:
- Client is seeking an experienced Digital Analyst to join our Digital team, focusing on optimizing and measuring our online and digital channels.
- This role requires a deep understanding of Adobe Analytics and Tealium Tag Management, with experience using Tableau to communicate actionable insights to business stakeholders.
- The ideal candidate has a strong analytical background, a passion for data-driven decision-making, and the technical skills to deploy, configure, and monitor digital tags and analytics tools.
Responsibilities:
Data Collection & Tag Management:
- Oversee implementation, configuration, and management of tags and tracking through Tealium.
- Ensure all digital properties are accurately tracked, monitored, and measured.
- Collaborate with development, UX, and marketing teams to design and implement tracking solutions that support business objectives.
Digital Analytics:
- Utilize Adobe Analytics to monitor website traffic, user behaviors, conversion rates, and other key performance metrics.
- Create reports, dashboards, and ad-hoc analyses to track performance, identify trends, and inform strategies.
- Support A/B testing and personalization initiatives by providing detailed analysis and insights.
Data Visualization & Reporting:
- Design and maintain Tableau dashboards to deliver insights and track KPIs for digital properties.
- Present complex data in a visually engaging way to help non-technical stakeholders understand key findings.
- Work closely with cross-functional teams to translate insights into recommendations for optimization.
Optimization & Insights:
- Perform deep-dive analyses on customer journeys, funnel performance, and engagement patterns to uncover opportunities for conversion optimization.
- Provide actionable insights to improve user experience, increase conversion rates, and drive strategic initiatives.
- Stay up-to-date with the latest industry trends and tools in digital analytics, tag management, and visualization.
Qualifications:
- Bachelor's degree in Business, Marketing, Analytics, Information Systems, or a related field.
- 5+ years of experience in digital analytics, preferably with extensive Adobe Analytics expertise.
- Hands-on experience with Tealium or similar tag management systems.
- Proficiency in Tableau or a similar data visualization tool; ability to design dashboards that tell a story and drive action.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to translate business objectives into actionable data and analytical strategies.
- Excellent communication skills with the ability to convey insights to technical and non-technical audiences.
Preferred Qualifications:
- Knowledge of JavaScript, HTML, CSS, or other web development technologies.
- Familiarity with A/B testing tools and methodologies.
- Certification in Adobe Analytics, Tealium, or Tableau is a plus.
Top 5 Must Haves:
- Exp with Tealium
- Extensive experience with Adobe Analytics
- Deep understanding of purchase funnels and buy flows
- Exp with Tableau or other data visualization tools
- Understanding of tagging, segmentations, modals, and event management
Target Years of Exp:
- 5+
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Source : TekWissen LLC
