Digital Engagement & PR Specialist - Chicanos Por La Causa

This will be a hybrid position - some office/some remote work

POSITION SUMMARY 

Support Public Relations team with media outreach, public relations activities and produce new livestream and podcast engagement.  

PRIMARY DUTIES AND ESSENTIAL FUNCTIONS 

• Collaborate with internal and external partners to secure media coverage and promote programs, services, and corporate initiatives to help advance CPLC’s mission. 

• Develop and implement proactive, creative, and engaging media strategies that deliver measurable results. 

• Build and strengthen relationships with media. 

• Identify potential stories to maximize CPLC positive presence  

• Coordinate scheduled and unplanned interviews, develop talking points and coach staff/clients for the interviews in English and Spanish. 

• Create content and opportunity to secure placement in multiple markets at a time. 

• Leverage social media to gain insights into trends and the point of view of journalists and influencers to help amplify news stories and promote compelling content. 

• Maintain media contact databases and create media reports.  

MINIMUM QUALIFICATIONS AND COMPETENCIES 

• Bachelor’s Degree in PR, journalism, marketing, communications, or a related field required

• 2-3 years work experience in communications, marketing or media.  

• Experience working with traditional and digital media. 

• Spanish fluency required. 

• Ability to translate PR materials in Spanish and English. 

• Proven ability to meet deadlines and to work independently. 

• Proficiency with digital engagement, monitoring, and reporting systems. 

• Excellent organizational and planning skills with a strong attention to detail. 

• Ability to navigate a business environment and collaborate in team setting to meet deadlines.