Digital Integration Director - Coca-Cola Beverages Florida

Digital Integration Director

Tampa, FL, USA Req #29072

Friday, December 29, 2023

Who We Are:

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• Coke Florida was named as a 2023 US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 11 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Coke Florida is looking for a Director of Digital Integration to work out of our Tampa HQ area office.

What You Will Do:

The Director of the Digital Integration Office is responsible for leading the strategic commercial direction/ imperatives of Coca-Cola Beverages Florida's Digital Integration Office. They act as a liaison within our governance system, lead our customer experience platforms and drive our disruptive routes to markets. They are responsible for building a winning collaborative culture within their team and cross functional partners. They lead/ support the project management and communication plan of the Digital Integration Office. They report into the VP, of Customer Relationship Management. As always, our team foundation is built on trust and integrity which are core values inherent within Coca Cola Beverages Florida's culture.

Roles and Responsibilities:

• Explore new technologies and lead project management implementation
• Lead governance routine for Digital Customers.
• Set Commercial Vision for MyCoke 360
• Ensure post analysis and meeting review session of key myCoke digital marketing initiatives
• Ensure right collaboration with PGM, Marketing, Legal and IT so projects can stay on task and are delivered timely.
• Lead Coke Florida Customer Service Tickets (CST) Review Meeting and initiatives to improve User Experience
• Create myCoke Training Aids, manage Digital Team Space, and assist Capabilities team with Field training opportunities
• Assist Business Development Managers, Sales Account Managers and Field Leaders with needs or issues related to myCoke.com
• Support Digital Integration Director with development of myCoke CMA (Customer Marketing Agreements)
• with Customers with myCoke Migration tools, evolution of Digital Onboarding and presentations to customers
• Attend appropriate routines for myCoke internally and externally
• Analyze Power BI Reporting, Google Analytics, Salesforce, and other data reporting sources to create scorecards and selling opportunities
• Conduct Bottler collaboration sessions related to myCoke enhancement opportunities
• Lead end to end process for NOVA Retail Link
• Accountable for leading PO confirmation process for largest eCommerce customer
• Assist Digital Integration Director with projects and customer support needs for key O2O customers
• Collaborate and support Digital Integration Director with IEI Indicator testing and marketing program initiatives with key customers

For this role, you will need:

• Strategic Selling, Conceptual Selling, Account Management
• Strong presentation and C-suite communication skills
• Commercial Experience & Customer Management Experience
• Digital/ Technology experience
• Strong negotiation skills
• Strong collaboration skills
• Consumer goods and Beverage Industry knowledge
• Master's degree preferred,
• 7-10 years in consumer goods industry
• Experience working with Nielsen and other syndicated data
• Experience in developing successful annual business plans and price/package for retail customers
• Change agent who thrives in a fast pace, ever changing environment

This role involves driving your own vehicle to customer accounts (mileage reimbursed)

• Valid driver's license and driving record within MVR policy guidelines
• Must have current vehicle liability insurance
• Must have a driving record with no major moving violations in the last three (3) years*
• Must provide and maintain a personal vehicle for use during employee working hours

Major moving violations include, but are not limited to, leaving the scene of an accident, driving under the influence, and reckless driving. Minor moving violations include, but are not limited to, speeding, driving too close, failure to stop, and improper lane changes. Driving records, including minor moving violations, will be evaluated according to Coke Florida guidelines to determine eligibility for the Customer Account position

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Other details

• Job Family Commercial Leadership
• Job Function Customer Management
• Pay Type Salary

Apply Now

initStaticMap(true); Coke Florida is looking for a Director of Digital Integration to work out of our Tampa HQ area office. What You Will Do: The Director of the Digital Integration Office is responsible for leading the strategic commercial direction/ imperatives of Coca-Cola Beverages Florida's Digital Integration Office. They act as a liaison within our governance system, lead our customer experience platforms and drive our disruptive routes to markets. They are responsible for building a winning collaborative culture within their team and cross functional partners. They lead/ support the project management and communication plan of the Digital Integration Office. They report into the VP, of Customer Relationship Management. As always, our team foundation is built on trust and integrity which are core values inherent within Coca Cola Beverages Florida's culture. Roles and Responsibilities: Explore new technologies and lead project management implementation Lead governance routine for Digital Customers. Set Commercial Vision for MyCoke 360 Ensure post analysis and meeting review session of key myCoke digital marketing initiatives Ensure right collaboration with PGM, Marketing, Legal and IT so projects can stay on task and are delivered timely. Lead Coke Florida Customer Service Tickets (CST) Review Meeting and initiatives to improve User Experience Create myCoke Training Aids, manage Digital Team Space, and assist Capabilities team with Field training opportunities Assist Business Development Managers, Sales Account Managers and Field Leaders with needs or issues related to myCoke.com Support Digital Integration Director with development of myCoke CMA (Customer Marketing Agreements) with Customers with myCoke Migration tools, evolution of Digital Onboarding and presentations to customers Attend appropriate routines for myCoke internally and externally Analyze Power BI Reporting, Google Analytics, Salesforce, and other data reporting sources to create scorecards and selling opportunities Conduct Bottler collaboration sessions related to myCoke enhancement opportunities Lead end to end process for NOVA Retail Link Accountable for leading PO confirmation process for largest eCommerce customer Assist Digital Integration Director with projects and customer support needs for key O2O customers Collaborate and support Digital Integration Director with IEI Indicator testing and marketing program initiatives with key customers For this role, you will need: Strategic Selling, Conceptual Selling, Account Management Strong presentation and C-suite communication skills Commercial Experience & Customer Management Experience Digital/ Technology experience Strong negotiation skills Strong collaboration skills Consumer goods and Beverage Industry knowledge Master's degree preferred, 7-10 years in consumer goods industry Experience working with Nielsen and other syndicated data Experience in developing successful annual business plans and price/package for retail customers Change agent who thrives in a fast pace, ever changing environment This role involves driving your own vehicle to customer accounts (mileage reimbursed) Valid driver's license and driving record within MVR policy guidelines Must have current vehicle liability insurance Must have a driving record with no major moving violations in the last three (3) years* Must provide and maintain a personal vehicle for use during employee working hours Major moving violations include, but are not limited to, leaving the scene of an accident, driving under the influence, and reckless driving. Minor moving violations include, but are not limited to, speeding, driving too close, failure to stop, and improper lane changes. Driving records, including minor moving violations, will be evaluated according to Coke Florida guidelines to determine eligibility for the Customer Account position

• Tampa, FL, USA