Digital Lending Marketing (Prescreen and Prequal) Platform & Audience Manager, VP - Citigroup

The Digital Marketing Acquisitions team is looking for a Digital Lending Marketing Platform Manager to oversee conceptualization, development and extension of new products, services and channels within the Citi-external vendor hosted real-time credit offer platform
The platform hosts an array of products across multiple lines of business (cards, personal lending) and integrated channels across owned, paid and partner media to deliver real-time prescreened and prequalified offers to prospects and existing customers
The candidate must possess developed communication and diplomacy skills to guide, influence and convince others, in particular colleagues in other departments and disciplines
The evaluation of feature and functionality combined with project management and managing delivery risk is paramount to develop, run and maintain platform capabilities including vendor oversight
This role requires an individual who is comfortable with, and thrives on, cross functional interaction with analytics, operations, marketing, compliance, risk policy and technology teams.Responsibilities:Support the exploration and development of marketing platform capability enhancements for both internal and external partners for real-time card and personal lending offersDeliver both strategic and tactical recommendations and deliverables
This leader can operate both in a big picture as well as highly tactical tasks such as reviewing and enhancing product requirements documentationAccountable for planning and managing a group of related Citi and vendor coordinated technology projects or activities in a coordinated way from inception through successful deliveryBusiness technologist understanding of real-time API driven integrations and architectureAble to gain a deep understanding of the business and technical requirements for the solutions being builtProduct/platform expert and strategist who can understand the needs of Citi’s channel and technology to deliver fantastic B2C and B2B2C capabilitiesEnsure that projects are effectively planned, managed and monitored
Includes status updates, blockers/risks and initiative statusPartner closely across the organization with cross functional teams including journeys, products, channels, operations, analytics, marketing information management, legal, privacy, control, compliance, etc.Collaborate and consult with peers, colleagues and mid to senior level managers to resolve issues and achieve organizational goalsQualifications:6 - 10 years of experience in product, marketing technology and/or project management skillsFamiliarity with credit lending services/processes; credit bureau data familiarityFluent in data pipelines and connectivity, possesses an ability to create high level data process flows demonstrating how data passes through internal and external systems to create a holistic vision and designAbility to apply ingenuity and creativity to problem analysis and resolution in complicated and/or novel situations - ability to find constructive solutions to roadblocksFoundational paid media expertise a plus, including the ability to connect paid efforts to on-site activitiesPaid and owned Digital media platform/capability experience and analytic background preferable, including identity-based measurement solutions and/or MMMFamiliarity with digital marketing and media buying platforms and technologies, including tag management solutions and data APIs - how data moves through a system, including working knowledge of clean rooms a major plusDeveloped diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external partnersExcellent verbal, written and interpersonal communication skillsExperienced professional demonstrating comfort and confidence presenting to internal/external partners as well as senior managementEducation:Bachelor’s/University degree, Master’s degree preferred------------------------------------------------------Job Family Group: Marketing------------------------------------------------------Job Family:Digital & Social Media Marketing------------------------------------------------------Time Type:Full time------------------------------------------------------Primary Location:New York New York United States------------------------------------------------------Primary Location Full Time Salary Range:$129,840.00 - $194,760.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards
Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs
Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
For additional information regarding Citi employee benefits, please visit citibenefits.com
Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Anticipated Posting Close Date:Aug 20, 2024------------------------------------------------------Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc
and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View the "EEO is the Law" poster
View the EEO is the Law Supplement.View the EEO Policy Statement.View the Pay Transparency Posting