Digital Marketer - PATLive
Tallahassee, FL
About the Job
Description
PATLive is seeking an experienced Digital Marketer to manage and enhance our PPC campaigns across Google Ads, Facebook, LinkedIn, and other platforms. You’ll focus on improving key performance metrics such as CPA (Cost per Acquisition), ROAS (Return on Ad Spend), and lead quality. Additionally, you'll administer HubSpot, manage email marketing campaigns, and ensure the success of our lead nurturing strategies.
Responsibilities
- PPC Campaign Management: Manage and optimize all paid search campaigns on Google Ads, Facebook, LinkedIn, and other platforms to drive high-quality leads, improve CPA, ROAS, and increase conversion rates.
- Google Ads Optimization: Continuously monitor and adjust Google Ads campaigns to improve ad quality scores and boost lead volume and quality.
- HubSpot Administration: Serve as the technical administrator for HubSpot, managing workflows, lead nurturing, email drip campaigns, and customer segmentation.
- Newsletter Production: Collaborate with the content writer to distribute monthly newsletters showcasing product updates and industry news.
- Email Performance Analysis: Regularly report on email metrics, including open rates, click-through rates, and conversions, and make recommendations for improvement.
- Lead Generation: Monitor and improve lead generation efforts, ensuring high-quality leads are captured and nurtured effectively to contribute to CPA, FTS (First-Time Sale), and net customer goals.
Skills, Knowledge and Expertise
We are looking for someone with 3+ years' experience in marketing.
- Expertise in managing PPC campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, with a track record of optimizing for CPA, ROAS, and lead quality.
- Experience with HubSpot administration, including lead nurturing, email drip campaigns, and analytics reporting.
Benefits
Why You'll Love Working with Us:
- 32-hour Work Week! Enjoy a shorter work week while maintaining full-time benefits.
- Work from Home: Enjoy the flexibility of working remotely from wherever you're most productive.
- Competitive Salary: We offer a competitive compensation package that reflects your skills and experience.
- Comprehensive Benefits: Including excellent health, dental, and vision plans to keep you and your family covered.
- Insurance Options: Life, disability, and supplemental insurance plans for added peace of mind.
- Generous Paid Time Off: Take the time you need to recharge and balance life outside of work.
- 401k with Match: Secure your future with our 401k plan, complete with a company match and immediately vested!
Source : PATLive
