Digital Marketing Analyst - Havenpark Communities

Responsibilities

• Marketing Automation & Campaigns
• Develop, implement, and optimize marketing automation campaigns based on customer journey insights.
• Perform A/B testing to continuously improve marketing campaign performance.
• Create segmented email marketing campaigns tailored to various audiences.
• Lead Generation
• Drive lead generation efforts through multiple channels including email marketing, digital ads, social media, and website optimization.
• Collaborate with sales and business development teams to nurture and convert leads.
• Digital Presence & Content Management
• Oversee and maintain the company's digital presence including websites, social media accounts, and other digital assets.
• Coordinate with content teams to ensure brand consistency across all platforms.
• Field Marketing Support
• Work closely with field teams to ensure they have the necessary physical marketing materials (e.g., brochures, flyers, signage) for events, tradeshows, and local outreach efforts.
• Assist with local marketing campaigns and ensure alignment with overall brand messaging.
• Marketing Analytics & Reporting
• Track, analyze, and report on the performance of marketing campaigns using key metrics and KPIs.
• Provide insights and recommendations to improve campaign performance, lead generation efforts, and marketing ROI.
• Develop dashboards and reports to communicate marketing impact to stakeholders.
• Collaboration & Communication
• Work closely with cross-functional teams including sales, product, and business development to align marketing efforts with business goals.
• Manage relationships with external vendors and agencies for digital marketing, advertising, and promotional materials.

Qualifications

• Education: Bachelor's degree in marketing, business, or a related field.
• Experience: 3+ years of experience in marketing operations, digital marketing, or related roles.
• Skills: Proficiency in marketing automation platforms (e.g., Hubspot, Marketo, Pardot).
• Experience with A/B testing, segmentation, and data-driven marketing strategies.
• Understanding of SEO, SEM, and social media marketing.
• Additional Requirements: Analytical mindset with the ability to generate reports and insights from data.
• Excellent organizational and project management skills.
• Strong communication and teamwork skills.

Preferred Skills

• Experience with CRM systems (e.g., Hubspot, Salesforce) and integration with marketing platforms.
• Knowledge of graphic design and creative tools (e.g., Adobe Creative Suite).
• Experience supporting sales and field marketing teams.

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