Digital Marketing AVP - Judge Group

Role Summary:

The Assistant Vice President of Digital Marketing is responsible for developing and executing an effective digital strategy to enhance customer engagement and drive revenue growth. This role will utilize a multi-channel approach to maximize the impact of digital initiatives, leveraging data-driven insights to inform decision-making. Key responsibilities include analyzing customer needs, creating compelling digital campaigns, optimizing marketing technologies, and improving search and email marketing strategies.

Key Responsibilities:

Strategic Marketing - 70%

• Create and manage comprehensive digital programs to enhance the digital customer experience.
• Develop and implement cohesive marketing strategies for online platforms and SEO.
• Define and execute both short- and long-term digital strategies, enhancing marketing and conversion capabilities.
• Oversee organic and paid demand generation activities across digital channels.
• Guide digital strategy development in alignment with corporate goals.
• Scale multi-channel digital campaigns effectively.
• Manage marketing infrastructure and customization of marketing automation platforms.
• Stay informed on industry trends to deliver proactive marketing campaigns.
• Define and measure key performance indicators (KPIs) across digital channels.
• Oversee digital marketing strategy, including goals, campaigns, and budgets.
• Manage media integration, SEO, and analytics tools.
• Understand customer journeys and sales funnels.
• Collaborate with internal teams to integrate digital initiatives into operations.
• Identify opportunities for site improvements through technology.

Team Management - 30%

• Lead and mentor the Digital Marketing Team, ensuring accountability and performance.
• Provide strategic direction for campaign development to maximize impact on sales and lead generation.
• Share best practices and thought leadership in digital marketing.
• Participate in relevant meetings and foster positive business relationships. 

Secondary Functions (if applicable):

• Engage in special projects or other assigned duties.
• Supervisory/Budgetary Responsibilities
• Create and manage budgets and expenses.
• Build and maintain relationships with marketing technology vendors.

Qualifications:

• Bachelor’s degree in marketing or a related field.
• 10+ years of experience in senior marketing roles, including management.
• Experience with marketing automation, SEO, paid search, and multi-channel campaigns.
• Relevant certifications are a plus.

Knowledge, Skills, and Abilities:

• Strong understanding of company values and commitment to excellence.
• Proficiency in Microsoft Office Suite and CRM systems.
• Experience with marketing automation and email service providers.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent oral and written communication skills.
• Strong leadership and interpersonal skills, with the ability to influence senior management.
• Exceptional attention to detail and organizational skills.
• Solid project management and problem-solving capabilities.
• Ability to work both independently and collaboratively.
• Proven ability to meet goals and deadlines while maintaining confidentiality.
• Creative leader with a talent for inspiring others.