Digital Marketing Campaign Specialist (B2B) at The Planet Group

Planet Interactive is seeking a remote Digital Marketing Campaign Specialist(B2B) to assist one of our clients that provide a data collaboration platform for some of the world’s most innovative companies.

The Digital Marketing Campaign Specialist will execute marketing campaigns across channels, report on performance, and manage digital projects end-to-end, on-time and in-budget. 

• Pay: $45-$50/hr+ depending on experience 
• Location: Remote (PST Hours - qualified candidates must be US Citizens and working within the US)

Digital Marketing Campaign Specialist Responsibilities: 

• Paid Media Campaign Management
  • Execute monthly multi-channel campaigns across LinkedIn, 6sense, and other platforms. 
  • Manage campaign planning, setup, and optimization. 
  • Monitor performance and budget pacing 2x weekly. 
  • Ensure quality control across all campaign elements. 
• Analytics & Reporting
  • Develop comprehensive monthly campaign performance reports. 
  • Analyze and report on key metrics across paid social, programmatic, and publisher direct buys. 
  • Track lead quality and campaign effectiveness through Salesforce. 
  • Provide ad-hoc performance analysis as needed.
• Project & Platform Management
  • Coordinate cross-functional marketing initiatives using Asana. 
  • Manage lead processing from multiple publishers.
  • Maintain and optimize Drift conversational marketing playbooks.
  • Support email nurture programs and newsletter initiatives.
  • QA landing pages, emails, and ads to ensure accuracy of messaging, and creative.

Digital Marketing Campaign Specialist Qualifications: 

• Experience with LinkedIn Ads, 6sense, and social media advertising platforms. 
• Strong analytical and reporting capabilities. 
• Proficiency with SFDC, Marketo, and Drift. 
• Expert project manager. 
• Detail-oriented with ability to manage multiple concurrent campaigns.

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