Digital Marketing and Client Relations Coordinator - CEDENT
Plano, TX
About the Job
Key Responsibilities:
1. Content Creation & Management
- Develop, write, and edit content for various digital platforms, including blogs, social media, email newsletters, and website copy.
- Work with the CEO to align content with brand voice and messaging strategies.
- Coordinate visual assets for digital content, working with designers and external vendors when necessary.
2. Social Media Management
- Plan, implement, and monitor social media campaigns across platforms (e.g., LinkedIn, Instagram, Twitter, Facebook).
- Schedule regular posts, interact with followers, and respond to comments and inquiries to foster community engagement.
- Track and analyze social media metrics, providing recommendations for improved performance.
3. Email Marketing
- Create, design, and distribute email campaigns that align with brand objectives.
- Monitor and analyze email marketing performance, including open rates, click-through rates, and conversions.
- Maintain and segment the email marketing database for targeted communication.
4. Digital Advertising & Analytics
- Assist in planning and executing paid digital marketing campaigns (e.g., Google Ads, social media ads).
- Monitor, track, and report on campaign performance, providing insights and suggestions for improvement.
- Utilize analytics tools (Google Analytics, social media insights, etc.) to measure campaign success and make data-driven decisions.
5. Collaboration & Coordination
- Work closely with internal teams (sales, design, product) to ensure marketing efforts are integrated and support overall business goals.
- Coordinate with external partners and agencies as needed to support marketing initiatives.
6. Market Research & Trend Analysis
- Stay up to date with the latest trends and best practices in digital marketing, social media, and content creation.
- Conduct competitor analysis and audience research to inform content and campaign strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 1-3 years of experience in digital marketing, content creation, or a related role.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in digital marketing tools (e.g., social media schedulers, email marketing software, analytics platforms).
- Basic knowledge of SEO best practices and content management systems (CMS).
- Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong analytical skills and ability to interpret data to improve campaign performance.
- Excellent communication skills and ability to work both independently and as part of a team.
- Highly organized, with strong project management skills and ability to multitask in a fast-paced environment.
Personal Attributes:
- Creative thinker with a passion for storytelling and brand building.
- Enthusiastic about learning and staying current with digital marketing trends.
- Self-motivated, proactive, and able to take ownership of projects from start to finish.
- Ability to adapt quickly to changing priorities and deadlines.
- Team player
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- Dynamic and collaborative work environment.
Application Process:
Interested candidates should submit a resume, cover letter, and portfolio (if available) showcasing content and digital marketing work.
1. Content Creation & Management
- Develop, write, and edit content for various digital platforms, including blogs, social media, email newsletters, and website copy.
- Work with the CEO to align content with brand voice and messaging strategies.
- Coordinate visual assets for digital content, working with designers and external vendors when necessary.
2. Social Media Management
- Plan, implement, and monitor social media campaigns across platforms (e.g., LinkedIn, Instagram, Twitter, Facebook).
- Schedule regular posts, interact with followers, and respond to comments and inquiries to foster community engagement.
- Track and analyze social media metrics, providing recommendations for improved performance.
3. Email Marketing
- Create, design, and distribute email campaigns that align with brand objectives.
- Monitor and analyze email marketing performance, including open rates, click-through rates, and conversions.
- Maintain and segment the email marketing database for targeted communication.
4. Digital Advertising & Analytics
- Assist in planning and executing paid digital marketing campaigns (e.g., Google Ads, social media ads).
- Monitor, track, and report on campaign performance, providing insights and suggestions for improvement.
- Utilize analytics tools (Google Analytics, social media insights, etc.) to measure campaign success and make data-driven decisions.
5. Collaboration & Coordination
- Work closely with internal teams (sales, design, product) to ensure marketing efforts are integrated and support overall business goals.
- Coordinate with external partners and agencies as needed to support marketing initiatives.
6. Market Research & Trend Analysis
- Stay up to date with the latest trends and best practices in digital marketing, social media, and content creation.
- Conduct competitor analysis and audience research to inform content and campaign strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 1-3 years of experience in digital marketing, content creation, or a related role.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in digital marketing tools (e.g., social media schedulers, email marketing software, analytics platforms).
- Basic knowledge of SEO best practices and content management systems (CMS).
- Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong analytical skills and ability to interpret data to improve campaign performance.
- Excellent communication skills and ability to work both independently and as part of a team.
- Highly organized, with strong project management skills and ability to multitask in a fast-paced environment.
Personal Attributes:
- Creative thinker with a passion for storytelling and brand building.
- Enthusiastic about learning and staying current with digital marketing trends.
- Self-motivated, proactive, and able to take ownership of projects from start to finish.
- Ability to adapt quickly to changing priorities and deadlines.
- Team player
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- Dynamic and collaborative work environment.
Application Process:
Interested candidates should submit a resume, cover letter, and portfolio (if available) showcasing content and digital marketing work.
Source : CEDENT