Digital Marketing Coordinator - Resource Center

Title: Digital Marketing Coordinator                                                        
Reports to: Chief Marketing Officer

Position Overview:

The Digital Marketing Coordinator is responsible for all agency digital marketing and communications. This position is mission critical in building a strong voice for Resource Center in the DFW area. 

Job Duties & Responsibilities:

• Manage agency email platform by building out templates, maintenance and hygiene of lists, and spam filtering
• Manage SEO and SEM campaigns
• Website maintenance and updates: page builds, update and post content based on SEO, and link redirects
• Manage Google Grants and maintain relationship with Google Account Rep
• Respond to Google reviews and update marketing department with improvements to be made in response to reviews
• Create and manage Social Media strategy to grow engagement and followers based on analytics and data
• Manage Google analytics, tracking, and reporting
• UTM and QR code creation for tracking
• Track proof of performance (POP) for social, email and other digital products
• Marketing lead in agency CRM platform
• SMS management
• Marketing liaison with the Information Technology department
• Work alongside Marketing and IT staff to optimize project management tools
• Research and suggest competitive digital products by identifying and evaluating product characteristics, distribution, pricing, and advertising and promotional opportunities
• Work with vendors, contractors and relevant staff to move digital requests forward
• Help maintain departmental digital budget
• Update job knowledge by participating in professional development opportunities
• Accomplish organization goals by accepting ownership for accomplishing new and different digital requests

Job Requirements & Qualifications:
 

• Requires strong understating of HTML and CSS
• CRM experience (Bonterra a plus)
• CMS platform experience (Wordpress is a plus)
• Must have excellent writing, grammar, and punctuation skills 
• Experience with all social media channels and strategies
• Experience with MailChimp or other email service  
• Must be able to understand and dissect analytics related to email and social media 
• Adhere to brand standards, including agency voice 
• Creative, proactive, and forward-thinking mindset 
• Experience with Trello, Monday, Asana, and/or other project management tools

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