Digital Marketing Coordinator - Covenant College

Covenant College Job Description

Digital Marketing Coordinator

We are a fun, supportive, highly creative, high performing team, committed to an exciting mission that provides a deeply interconnected student experience where the whole person is seen and formed as students are equipped, known, and called alongside faculty, staff, and peers who confess Christ's preeminence in all things.

Our staff feels valued and regularly reminded how essential their contributions are to helping the college achieve its big-picture goals and strategies in driving enrollment, fundraising, awareness, and more.

You will work in what we affectionately call the "CreativeCave," located in the historic Carter Hall (you know, the one that looks like a castle). Our space and culture fuels employee fulfillment and innovation, designed to make it easy for team members to work together, make bold decisions, and push the envelope in the field of higher ed.

Covenant has a beautiful 400-acre campus that stretches atop Lookout Mountain, Georgia on the Georgia/Tennessee border, just outside of Chattanooga. The community is a hub of vibrant cultural, educational, business, high-tech and entertainment activity and is an affordable place to live or raise a family. The campus enjoys incredible vistas of the Smoky Mountains and the Cumberland Plateau with views that span across several states. The region is widely known as an outdoor recreational paradise for campers, boaters, cyclists, climbers, cavers and hikers, all this while being conveniently located within two hours of Atlanta, Nashville and Knoxville.

Summary:

The digital marketing coordinator position reports to the digital campaign manager. Using a variety of integrated inbound and outbound digital marketing strategies, they will assist in increasing the college's visibility to key audiences through the development and execution of digital marketing strategies, across multiple platforms.

Essential Functions and Responsibilities:

• Assist in executing lead generation campaigns, including PPC marketing, programmatic, paid social media (Meta, Spotify, YouTube, Google, etc).
• Implement marketing and recruitment strategies for target audiences based on standard market research data results.
• Implement written and visual/multimedia content for digital marketing campaigns.
• Assist in creating email and SMS campaigns in our CRM.
• Assist the Digital Marketing Manager with the analytics and tracking of all marketing campaigns using FB Ads Manager, Google Analytics, etc.
• Update and maintain information used by key lead generation vendors including delivery of advertising assets as needed.
• Provide outstanding customer service to the College and its departments and professionally represent Covenant College in all business interactions and settings.
• Participate in committees and other forums that address the role of marketing at the College.
• Provide support on and/or lead other projects as assigned by the Digital Campaign Manager.
• Other duties may be assigned as the need arises.

Competencies:

• Excellent attention to detail, time management, and organizational skills.
• Proven project management and organizational skills.
• Demonstrated ability to follow directions and complete tasks accurately
• Ability to work independently within a team-based dynamic.
• Demonstrate strong oral, writing and editing skills.
• Ability to craft and implement strategies focused on marketing objectives and goals.
• Expressing or exchanging ideas and conversation by means of the spoken and written word; needs to be fluent and conversant using the English language.

Required Education/Experience:

• 3-4 years of experience working in related fields.
• Proficiency in Facebook Ads Manager, Google AdWords, YouTube, Spotify Ads,
• Google Analytics, Google Suite and MS Office Programs.
• Experience or familiarity with various CRMs is required.
• Knowledge of and experience with building a digital marketing strategy across multiple platforms.

Preferred Education/Experience:

• Experience with Slate (CRM).
• Familiarity with Asana, media planning tools, and CMS systems.
• Prior work with a liberal arts college/university.
• Familiarity with nontraditional digital communications such as video and podcasts.

Additional Eligibility Requirements:

• An acceptance of and commitment to Jesus Christ as Savior and Lord.
• An understanding of the mission and purpose of Covenant College.
• Must be able to assent to Covenant College's Staff Commitments

Physical Work Environment:

• This role is expected to be performed on campus unless otherwise directed or arranged for and operates primarily in a professional office environment using standard office equipment such as computers, phones, printers, photocopiers, filing systems and other job-related technology.
• There is a mix of standing and sitting for this role, however approximately 50% of the in-office work day is spent in a stationary position.
• Classified as light, occasional lifting or lowering an object from one level to another (includes upward pulling) up to 10 lbs.
• Generally, college hours of operation for full-time staff are Monday through Friday, 8:00am to 4:30pm. Occasional evening and weekend work may be required as job duties demand.
• Occasional travel required for this position.

Position Classification:

Department/Unit: Marketing & Communications
Job Title: Digital Marketing Coordinator
Job Status: Regular full-time, FLSA status to be determined
Reports to: Digital Marketing Manager
Direct Reports: None
Job Class: Professional
Job Type: Permanent
Benefit Eligible: Yes

To Apply:

Review of applicants will begin immediately and continue until the position is filled. Interested applicants should apply at https://www.covenant.edu/about/employment. Qualified candidates will have the opportunity to attach supporting documents to the application. Documents required for this position include:

• Letter of interest
• Résumé - including contact information for three references
• A statement or expression of your personal faith, sharing about your walk and the ongoing work of Christ in your life.

05/30/2024