Digital Marketing Coordinator - LanceSoft Inc
Nashville, TN 37201
About the Job
Work with digital product managers to help develop, execute, and maintain digital marketing campaigns and plans for specified artist roster
Assist creating and executing online advertising campaigns, including post-campaign ad reports
Manage artist accounts and logins across specified roster using the Client password management tool
Track relevant artist anniversaries, holidays, events, birthdays, etc. for campaign brainstorming
Oversee social, website, and link optimizations (verifications, sounds, boosts, Beacons, Linkfire, etc)
Oversee internal/external content requests, uploads, and asset management (video cutdowns, banners, pre-order/available now assets, ad assets, liners, stickers, GIF’s, etc.)
Work as the main liaison with Client college team to launch single/video/album initiatives
Work with third parties to create interactive pages, filters, and other AR/VR content
Manage partner pages as necessary to ensure updated links, videos, bios, video descriptions and imaging
Track performance trends across partner platforms and make recommendations to artist teams
Create presentation decks and documents for campaigns, promotions and company pitches
Brainstorm and aid in the creation and development of new label initiatives and platforms
Work cross-departmentally on various company and brand activations
Pull analytics and social data for brand partnerships post-campaign reports
Oversee data acquisition campaigns, promotions, uploads, and procurement cadence for optimal success
Create and manage content for official Client Nashville and specified artist websites as needed
Assist in the weekly Client Nashville newsletter and SMS messaging creation and distribution
Assist in the marketing of Client Nashville merchandise and label/artist e-commerce websites
Help maintain growth strategies for all email lists, CRM, and SMS campaigns
Coordinate meetings and correspondence with internal teams, third party partners, and influencers
Facilitate SOW and final contracts for third party agencies and influencers
Operate as a liaison with the research and reporting department to track and provide analytics
Process department invoices and expense reports as the main liaison with accounts payable
Coordinate travel and/or communication with artists, contest winners and staff on an as-needed basis
Oversee influencer and contest winner ticket requests via the Client ticket portal
Develop new distribution strategies and long-term goals/plans to overcome obstacles and competition
Other duties and responsibilities as assigned
Knowledge in Microsoft Suite, Adobe Suite, and graphic design preferred
Strong written and oral communication skills
Ability to multi-task and prioritize effectively within a fast-past environment
Ability to carry out projects/tasks with limited supervision
Strong organizational and computer skills
A passion for working in the music industry
Assist creating and executing online advertising campaigns, including post-campaign ad reports
Manage artist accounts and logins across specified roster using the Client password management tool
Track relevant artist anniversaries, holidays, events, birthdays, etc. for campaign brainstorming
Oversee social, website, and link optimizations (verifications, sounds, boosts, Beacons, Linkfire, etc)
Oversee internal/external content requests, uploads, and asset management (video cutdowns, banners, pre-order/available now assets, ad assets, liners, stickers, GIF’s, etc.)
Work as the main liaison with Client college team to launch single/video/album initiatives
Work with third parties to create interactive pages, filters, and other AR/VR content
Manage partner pages as necessary to ensure updated links, videos, bios, video descriptions and imaging
Track performance trends across partner platforms and make recommendations to artist teams
Create presentation decks and documents for campaigns, promotions and company pitches
Brainstorm and aid in the creation and development of new label initiatives and platforms
Work cross-departmentally on various company and brand activations
Pull analytics and social data for brand partnerships post-campaign reports
Oversee data acquisition campaigns, promotions, uploads, and procurement cadence for optimal success
Create and manage content for official Client Nashville and specified artist websites as needed
Assist in the weekly Client Nashville newsletter and SMS messaging creation and distribution
Assist in the marketing of Client Nashville merchandise and label/artist e-commerce websites
Help maintain growth strategies for all email lists, CRM, and SMS campaigns
Coordinate meetings and correspondence with internal teams, third party partners, and influencers
Facilitate SOW and final contracts for third party agencies and influencers
Operate as a liaison with the research and reporting department to track and provide analytics
Process department invoices and expense reports as the main liaison with accounts payable
Coordinate travel and/or communication with artists, contest winners and staff on an as-needed basis
Oversee influencer and contest winner ticket requests via the Client ticket portal
Develop new distribution strategies and long-term goals/plans to overcome obstacles and competition
Other duties and responsibilities as assigned
Knowledge in Microsoft Suite, Adobe Suite, and graphic design preferred
Strong written and oral communication skills
Ability to multi-task and prioritize effectively within a fast-past environment
Ability to carry out projects/tasks with limited supervision
Strong organizational and computer skills
A passion for working in the music industry
Source : LanceSoft Inc