Digital Marketing Coordinator at The Fountain Group
Saint Petersburg, FL
About the Job
Pay: $39.62/Hour
Hybrid Schedule: 3 days in office, 2 days remote (8:30 AM – 5:00 PM)
IDEAL BACKGROUND
SUMMARY:
This position is responsible for executional support for all Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. With a focus on project management and execution, this position works directly with internal cross-functional team members, for implementation of CRM activations that build and support an omni-channel view of the customer. The CRM programs leverage our customer data to drive loyalty, engagement and incremental sales through targeted marketing vehicles, which include email, direct mail, text messaging, paid media and the company App.
RESPONSIBILITIES:
CRM Campaign Development and Execution
Qualifications:
Hybrid Schedule: 3 days in office, 2 days remote (8:30 AM – 5:00 PM)
IDEAL BACKGROUND
- CRM marketing channels (Salesforce is preferred, but not mandatory)
- Email, text, and app marketing
- Retail background is not mandatory, but is helpful
- Strong communication skills
- Able to operate and navigate efficiently with cross-functional team members. Collaboration is key for this role as a member within a larger team.
SUMMARY:
This position is responsible for executional support for all Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. With a focus on project management and execution, this position works directly with internal cross-functional team members, for implementation of CRM activations that build and support an omni-channel view of the customer. The CRM programs leverage our customer data to drive loyalty, engagement and incremental sales through targeted marketing vehicles, which include email, direct mail, text messaging, paid media and the company App.
RESPONSIBILITIES:
CRM Campaign Development and Execution
- Supports CRM plans and execute targeted, journey-based marketing campaigns to drive sales and conversion
- Communicates to internal teams and manage comprehensive CRM campaign calendar to support CRM activities, among Store, Street and eCommerce, including but not limited to key Brand initiatives
- Collaborates and streamlines information across the DDX/CRM Team to support execution of strategic CRM programs
- Work with CRM agency in setting up campaigns and delivering assets so emails, paid media, direct mail and SMS can be deployed to defined customer segments
- Ensure all relevant parties are notified prior to campaign deployment as aligned on
- Organize and support Third Party Vendor and billing management across functional team
- Support & organize the various part of DDX CRM Activations to ensure seamless execution
- Review and analyze campaign analyses from data supplied by CRM agency and internal database
- Deliver and present ad hoc analysis requests internally
- Monitor campaign results such as open rates, click-through rates and unsubscribe rates to maintain and adjust our best practices and benchmarks
- Monitor competitors and other retailers to stay up-to-date on best practices. Keep informed of CRM trends, tools & technologies
- Support database quality and implement database updates/upgrades
- Brainstorm and implement new acquisition tactics to continue to grow active and engaged customer base
- Collecting and analyzing feedback from internal systems to support campaign execution expectations and goals
Qualifications:
- 1 - 3 years of marketing / digital marketing experience. Brand management and exposure to CRM preferred.
- Demonstrated project management skills.
- Strong analytical marketing orientation. Understanding of financial assessment and ROI analysis
- Able to provide clear creative direction and critical feedback to Creative Services to ensure all messaging is compelling and visually impactful
- Bachelor’s Degree in Marketing, Business, or similar area required.
