Digital Marketing Data Analyst - Alsco

Classification: Non-Exempt

Job Summary:
The Digital Marketing Data Analyst is responsible for analyzing data from various marketing channels, including email, social media, and paid advertising. They will develop and implement tracking and reporting systems to measure the effectiveness of marketing campaigns and identify areas for improvement. They will report to the Digital Marketing Manager to provide data-driven insights and recommendations for optimizing campaign performance. Additionally, they will be responsible for developing campaigns, dashboards, visualizations, and reports to analyze customer behavior and trends. The Digital Marketing Data Analyst reports to the Head of Digital Marketing.

About Us:
We are Alsco Uniforms. We’ve worked hard for our customers since 1889 when we invented the uniform and linen rental industry. Alsco Uniforms has grown into a worldwide leader serving over 350,000 customers in 13 countries. It’s our daily job to improve every aspect of the customer experience. Whatever our customers need, Alsco Uniforms finds the answers that work for them.

Our employees are the heart and soul of Alsco Uniforms. As a result, we have a long history of strong financial performance, continuous improvement, and customer service. We’re seeking driven professionals with an ambition to grow within our company. We’d love to talk to you about how you can fit into our team of diverse individuals and how your hard work will be rewarded with competitive pay and benefits and ongoing career development.

Join our team and build your career with Alsco Uniforms!

Location: On-site / In-office - Salt Lake City, UT 84102
*This is NOT a remote / work-from-home position* 

Compensation: $80,000 - $85,000 salary, DOE

Our full-time employees enjoy:

• 401K Plan with Company Match
• Medical, Dental, Vision, FSA/HSA       
• Life Insurance, Disability Insurance
• Vacation, Sick Time, Holidays
• Choice of Global Cash Card or Direct Deposit
• Career Advancement
• Learning & Development Opportunities
• Inclusive and Diverse Team Environment

Essential Functions:

• Utilize Salesforce Marketing Cloud and Marketing Intelligence tools to analyze the performance of our digital marketing campaigns.
• Develop visually appealing dashboards and reports to track key metrics and identify trends and opportunities for improvement.
• Collaborate with marketing team members to identify and prioritize areas for optimization.
• Work with technical teams and 3rd party vendors to ensure accurate tracking and data collection.
• Provide regular reporting and insights to stakeholders on the performance of digital marketing campaigns.
• Conduct A/B testing to determine the most effective marketing strategies.
• Analyze customer behavior and trends to inform future marketing efforts.
• Oversee and understand all digital pipelines and channels to ensure a cohesive marketing strategy.
   

Qualifications:

• 3-5 years of experience in digital marketing data analysis.
• Proficiency in Salesforce Marketing Cloud and Marketing Intelligence.
• Strong understanding of all things digital; SEO, Google PPC, and Google Analytics.
• Experience in various digital marketing channels.
• Excellent analytical skills with the ability to derive insights from complex data sets.
• Strong communication skills to present data-driven insights and recommendations.
• Experience with A/B testing and developing dashboards and reports.
• Ability to work collaboratively with cross-functional teams.
• Detail-oriented with a focus on accuracy and quality in data analysis.

Typical Physical Activity:

• Physical Demands/Requirements consist of standing, sitting, walking, stooping, driving, grasping, moving equipment, pushing, pulling, reading, speaking, hearing, and lifting up to 30 lbs.

Typical Environmental Conditions:

• This position is located onsite.
• Indoor office environment.

Travel Requirements:

• None

Education:

• Bachelor's degree is preferred, but not required
• Salesforce Certification is preferred, but not required

For a general description of the benefits offered for this position, please visit alsco.com/benefits.

Alsco is an Affirmative Action/Equal Employment Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) General Office