Digital Marketing and Graphic Designer - Soudal USA
Glendale, KY 42701
About the Job
Company Overview
Soudal is Europe's largest independent manufacturer of Sealants, Adhesives and PU foams for both professionals and private users. With now more than 4000 employees, group sales exceeding 1.4 billion USD and over 25 production sites on five continents. This 100% Belgian family-owned business has grown into a global player and expert in chemical products and solutions for construction, retail and industry.
Position Overview:
The Digital Marketing and Graphic Designer will play a pivotal role in sculpting the landscape of our digital efforts. You will be responsible for all Soudal USA social media platforms. This role will involve working closely with cross-functional teams to develop and implement all digital strategies across all digital platforms.
Duties/Responsibilities:
- Creating and managing digital content, artwork and design for our website, social media platforms and internal communication.
- Create engaging content for marketing materials, including copywriting, videos, product photos, and social media posts.
- Monitor and analyze website traffic and performance metrics using Google Analytics or other software.
- Development of advertising materials, including print ads, brochures, and digital assets.
- Conduct market research to identify trends and analyze data to derive actionable insights for marketing campaigns.
- Manage and uphold the brand identity across all marketing channels.
- Ensure consistency in messaging, visuals, and tone of voice to strengthen brand recognition.
- Monitor social media platforms & marketing campaigns to optimize strategies to maximize ROI.
- Develop and engage in content creation for digital marketing.
- Provide guidance, feedback, and support to sales team.
- Establish KPIs to evaluate the success of marketing initiatives by generating reports to establish progress.
- Ability to produce content including photography, lighting, editing in line with brand guidelines.
- Initiate and recommend collaborations with digital influencers and product placement opportunities within all media channels including digital platforms and traditional tv.
- Assist with internal and external communication to keep stakeholders informed.
- Willingness to travel occasionally for industry events or conferences if needed.
Education/Working Knowledge
- Proficient in using Adobe Creative Suite, Office, and other design software and tools.
- Photography is required.
- Knowledge of Brandwatch, Hootsuite or other media management programs.
- Working knowledge of Google Analytics or other web analytics platforms.
- Bachelor's degree in marketing, graphic design, Business Administration, or related field.
- At least 2 years of experience in marketing or related field.
- Portfolio demonstrating expertise in visual design.
- Creative, innovative, and attentive to details. Agile worker able to meet tight deadlines.
- Certifications in marketing or related fields are a plus.
Company Benefits
- 401(k)
- 401(k) matching
- Flexible spending account
- Health insurance
- Health savings account
- Dental insurance
- Vision insurance
- Life insurance
- Vacation Time
- Sick Time
- 11 Paid Holidays
Employment is contingent upon passing a background check and drug screen.
Soudal is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
PI251193242
Source : Soudal USA
