Digital Marketing Manager - 5255761004_1-6854 - Cribl
Phoenix, AZ
About the Job
This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6697875
Cribl does differently.
What does that mean? It means we are a serious company that doesn't
take itself too seriously; and we're looking for people who love to get
stuff done, and laugh a bit along the way. We're growing rapidly -
looking for collaborative, curious, and motivated team members who are
passionate about putting customers first. As a remote-first company we
believe in empowering our employees to do their best work, wherever they
are.
As the data engine for IT and Security many of the biggest names in the
most demanding industries trust Cribl to solve their most pressing data
needs. Ready to do the best work of your career? Join the herd and
unlock your opportunity.
Why you'll love this role:
Cribl is looking for a digital & demand generation specialist to own the
overall strategy and execution of webinars, content syndication, and
other digital activations aimed at deepening engagement with potential
customers, helping them to understand approaches to their problems, find
solutions and realize the full potential of Cribl's products.
You'll be a key member of the Revenue Marketing team, planning out and
delivering compelling digital moments through the funnel for our audence
segments - driving the interlock between campaigns and content
contributors across Marketing. All ultimately resulting in happy
customers, impacting the pipeline, and winning business to contribute to
our continued growth story.
As an active member of our team, you will:
- Lead the creation and execution of Cribl's webinar calendar based
on data-driven insights of what works and what doesn't, define the
content strategy, and work with stakeholders to ideate and develop
content inline with this guidance and to have the greatest pipeline
impact.
- Be a webinar and digital programs subject matter expert - advising
on latest best practices, benchmarking against our current and
adjacent categories, running test-and-learn initiatives, driving the
content strategy to create a compelling roadmap of activities that
inspires greater learning, while driving engagement and greater
product intent.
- Serve as a liaison across internal and external teams to source
speakers, guide involvement, project manage key deliverables, and
facilitate enablement and content creation in line with project
timelines to maintain a regular cadence of live and on-demand
programming.
- Manage the end-to-end implementation across program build and
promotion for webinars and content syndication (with Marketing
Operations, Web, Advertising, Channel, Sales, External Vendors,
etc..) including in-flight review and optimizations.
- Proactively plan for 3 marquee, global live webinars per quarter,
while working cross-functionally with SMEs to facilitate a strong
content cadence for on-demand webinars to support webinar
syndication, BrightTALK organic subscriber growth, drive AQL
volumes, and cultivate self-serve learning for prospects and
customers.
- Evolve our webinar program strategy to support the optimum mix of
channel content (customer stories, use cases, thought leadership,
etc..), determine process efficiencies & optimizations across the
cross-functional team to enable greater scalability, faster time to
market, and ultimately, greatest opportunity for pipeline impact.
- Cultivate a feedback loop by sharing post-event reporting to
marketing & sales and creating follow-on messaging and materials to
support enablement, as necessary
- Program reporting - regular program analysis and briefings;
presenting pipeline and revenue impact of ongoing programs and
leveraging these data points to enhance program strategy and inform
content strategy discussions with stakeholders
- Own on-demand publishing across owned and paid resources - including
identifying and running 3rd party promotional platforms to drive
long-tail engagement
- Program management, activation, and optimization of our content
syndication channels, including governance of all operational lead
capture & flow requirements, weekly lead tracking and reporting
across vendors to assess pacing in alignment with goals, and making
recommendations on channel optimization and budget allocation based
on performance
- Establish processes and procedures to facilitate cross-functional
work and accelerate delivery of programs, maintaining documentation
and refining as program areas mature and scale
- Additional digital marketing deliverables in support of Product
Launches as required, as well as other programmatic support as needs
arise. This includes ad-hoc writing and execution support for other
program requirements in the short term, and helping define
opportunities for long term initiatives.
If you've got it - we want it:
Minimum of 3-5 years experience in Digital Marketing, ideally with at
least 12 months managing webinars, demo programs, and/or content
syndication programs
Strong proactivity, accountability, and a spirit of innovation
Strong communication skills and confident publicly representing Cribl at
a high-level
Comfortable and energized operating in a fast-paced environment, and
passionate about
information, please see: https://www.azjobconnection.gov/jobs/6697875
Cribl does differently.
What does that mean? It means we are a serious company that doesn't
take itself too seriously; and we're looking for people who love to get
stuff done, and laugh a bit along the way. We're growing rapidly -
looking for collaborative, curious, and motivated team members who are
passionate about putting customers first. As a remote-first company we
believe in empowering our employees to do their best work, wherever they
are.
As the data engine for IT and Security many of the biggest names in the
most demanding industries trust Cribl to solve their most pressing data
needs. Ready to do the best work of your career? Join the herd and
unlock your opportunity.
Why you'll love this role:
Cribl is looking for a digital & demand generation specialist to own the
overall strategy and execution of webinars, content syndication, and
other digital activations aimed at deepening engagement with potential
customers, helping them to understand approaches to their problems, find
solutions and realize the full potential of Cribl's products.
You'll be a key member of the Revenue Marketing team, planning out and
delivering compelling digital moments through the funnel for our audence
segments - driving the interlock between campaigns and content
contributors across Marketing. All ultimately resulting in happy
customers, impacting the pipeline, and winning business to contribute to
our continued growth story.
As an active member of our team, you will:
- Lead the creation and execution of Cribl's webinar calendar based
on data-driven insights of what works and what doesn't, define the
content strategy, and work with stakeholders to ideate and develop
content inline with this guidance and to have the greatest pipeline
impact.
- Be a webinar and digital programs subject matter expert - advising
on latest best practices, benchmarking against our current and
adjacent categories, running test-and-learn initiatives, driving the
content strategy to create a compelling roadmap of activities that
inspires greater learning, while driving engagement and greater
product intent.
- Serve as a liaison across internal and external teams to source
speakers, guide involvement, project manage key deliverables, and
facilitate enablement and content creation in line with project
timelines to maintain a regular cadence of live and on-demand
programming.
- Manage the end-to-end implementation across program build and
promotion for webinars and content syndication (with Marketing
Operations, Web, Advertising, Channel, Sales, External Vendors,
etc..) including in-flight review and optimizations.
- Proactively plan for 3 marquee, global live webinars per quarter,
while working cross-functionally with SMEs to facilitate a strong
content cadence for on-demand webinars to support webinar
syndication, BrightTALK organic subscriber growth, drive AQL
volumes, and cultivate self-serve learning for prospects and
customers.
- Evolve our webinar program strategy to support the optimum mix of
channel content (customer stories, use cases, thought leadership,
etc..), determine process efficiencies & optimizations across the
cross-functional team to enable greater scalability, faster time to
market, and ultimately, greatest opportunity for pipeline impact.
- Cultivate a feedback loop by sharing post-event reporting to
marketing & sales and creating follow-on messaging and materials to
support enablement, as necessary
- Program reporting - regular program analysis and briefings;
presenting pipeline and revenue impact of ongoing programs and
leveraging these data points to enhance program strategy and inform
content strategy discussions with stakeholders
- Own on-demand publishing across owned and paid resources - including
identifying and running 3rd party promotional platforms to drive
long-tail engagement
- Program management, activation, and optimization of our content
syndication channels, including governance of all operational lead
capture & flow requirements, weekly lead tracking and reporting
across vendors to assess pacing in alignment with goals, and making
recommendations on channel optimization and budget allocation based
on performance
- Establish processes and procedures to facilitate cross-functional
work and accelerate delivery of programs, maintaining documentation
and refining as program areas mature and scale
- Additional digital marketing deliverables in support of Product
Launches as required, as well as other programmatic support as needs
arise. This includes ad-hoc writing and execution support for other
program requirements in the short term, and helping define
opportunities for long term initiatives.
If you've got it - we want it:
Minimum of 3-5 years experience in Digital Marketing, ideally with at
least 12 months managing webinars, demo programs, and/or content
syndication programs
Strong proactivity, accountability, and a spirit of innovation
Strong communication skills and confident publicly representing Cribl at
a high-level
Comfortable and energized operating in a fast-paced environment, and
passionate about
Source : Cribl
