Digital Marketing Manager - Addison Group

Position: Digital Marketing Manager

Location: Annapolis, MD - 3 days onsite, 2 days remote

Availability: To Start: As soon as possible

Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Marketing Manager to join their team. Please contact us today to discuss this opportunity

Responsibilities:

• Lead digital marketing programs that include paid search, SEO, email marketing, online display, and web/mobile efforts
• Collaborate with agency team members to define success metrics. Review performance analytics, generate web and campaign reports, and integrate recommended improvements into campaign tactics
• Manage significant paid search engagements from concept to execution and take ownership of these campaigns through ongoing management. An understanding of organic vs paid search, optimization, and smart bidding is a must.
• Direct and manage the development of email marketing programs, focusing efforts around list building, email automation/drip campaigns, A/B testing, and email sending, tracking, and reporting
• Identify opportunities to produce and promote content on behalf of clients
• Assist in continuously improving processes for collecting campaign performance data
• Partner with other digital team members (UX/UI, design, development) to support web/mobile design and development projects
• Cultivate strong internal/external relationships by providing trusted counsel on digital marketing matters
• Keep abreast of online marketing trends, techniques, or technologies that are relevant to our client base

Qualifications:

• 5-7 years of experience managing digital campaigns that generate results/ROI
• Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
• Google Analytics certification, Google Ads certification a plus
• Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports
• Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, Tableau, etc.)
• Proven experience with implementing search engine optimization efforts
• Experience with optimizing websites and conducting webpage experiments for improved user experience
• Unmatched conscientiousness in producing high-quality work and meeting deadlines
• Ability to “connect the dots” and identify potential issues, as well as solve problems quickly and independently
• Familiarity with basic content management systems (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot), and HTML code
• Experience with federal, healthcare, or nonprofit clients, understanding of digital fundraising, accessibility, 508 compliance, and ATO is a plus.
• Experience with agile development and knowledge of a variety of Project Management methodologies; Scrum or PMP certification a plus.
• Strong presentation and written communication skills
• Proficient with Microsoft 365: Outlook, Word, Excel, PowerPoint, Teams, SharePoint