Digital Marketing Manager - Innovative Skincare

Embark on an extraordinary journey with us at Innovative Skincare, home of the renowned iS CLINICAL cosmeceutical brand. We are not just about creating groundbreaking skincare products; we are about creating chemistry that extends beyond the lab – a dynamic synergy between our products and our people.

At Innovative Skincare, we believe in a unique formula: the perfect blend of professional expertise and cultural harmony. This philosophy fuels our brand’s continuous growth and empowers each member of our team. We are more than a company; we are a community bound by passion, dedication, and a deep love for what we do, crafting an atmosphere that is as vibrant and energizing as our products.

Who we are: Discover a world where skincare innovation meets scientific excellence at Innovative Skincare, a globally acclaimed leader in high-performance cosmeceuticals. Our journey is rooted in the relentless pursuit of creating skincare products that are not only effective but transformative. At the heart of our brand is the iS CLINICAL line, renowned for its fusion of nature’s finest ingredients with cutting-edge science. We are driven by a deep understanding of skin biology and a passion for unlocking the secrets of skin health and rejuvenation.

Our ethos is built on the pillars of innovation, integrity, and excellence. Our team members at Innovative Skincare are part of a company that is shaping the future of skincare, where your work contributes to the well-being and confidence of people globally. Join us and be a part of this exciting alchemy where your talent meets our vision, creating a world of pure chemistry!

Role: We are seeking a dynamic and results-driven Digital Marketing Manager to join our team. The ideal candidate will be a strategic thinker with a passion for digital marketing and a track record of success in driving online growth. You will be responsible for creating and executing marketing strategies to increase brand visibility, drive traffic and generate sales through various digital + e-commerce channels.

This will be a hybrid position out of our Burbank, CA office and will report to our Director of Digital Marketing.

DUTIES AND RESPONSIBILITIES:

• Implement and optimize online advertising campaigns, including PPC, display, and social media ads. Analyze performance data and adjust strategies to maximize ROI.
• Collaborate with education and sales to produce engaging and relevant content for isclinical.com and email marketing for both DTC and B2B channels. Ensure content is consistent with the overall marketing strategy as well as other marketing channels (social, PR, etc).
• Manage ongoing updates on isclinical.com including promotion execution, dynamic content, DTC and B2B loyalty and ongoing programming, pricing/price lists and ongoing optimization for maximum revenue and brand elevation.
• Experience with executing turnkey updates on ecommerce platforms such as Magento, Shopify or SF commerce as well as familiarity with backend and working
• Manage and execute email marketing campaigns for both B2B and DTC customers. Analyze email performance and optimize for content improvements that drive revenue, CTR and opens.
• Manage international template websites with brand content and work with international teams to maintain consistency with distributor content and logistics.
• Continually monitor and analyze both DTC and B2B e-commerce performance, including sales, conversion rates, and customer behavior.
• Use platform analytics tools (e.g., Google Analytics, Klaviyo, ecomm platform) to track and measure the effectiveness of marketing campaigns. Prepare regular reports and make data-driven recommendations for improvements.
• Stay updated on latest trends, tools, technologies and best practices in digital marketing + ecomm. Continuously seek opportunities to innovate and improve marketing efforts.

QUALIFICATIONS:

• Bachelor’s degree in marketing, Business Administration, or a related field. Any relevant certifications (e.g., Google Analytics, Google Ads, HubSpot) is a plus.
• Proven experience minimum 6+ years’ experience in digital marketing, with a strong understanding of various digital channels, tools, and best practices.
• Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads Manager).
• Proficiency in CRM platforms (e.g., Klaviyo, Salesforce, etc ).
• Proficiency in eComm platforms (Magento, shopify, SF commerce, Big commerce, etc).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and prioritize tasks effectively.
• Creative thinking with a focus on results-driven strategies.
• Detail-oriented with strong organizational skills.
• Ability to work independently and as part of a team.
• Enthusiastic about staying current with digital marketing trends and technologies.

Our company is dedicated to providing equal employment opportunities and embraces diversity and inclusion in our workplace. All eligible candidates will be considered for employment without bias towards their race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, or veteran status.

Following the Fair Chance Initiative for Hiring Ordinance, our hiring process is inclusive of candidates with criminal histories, ensuring fairness and equality in accordance with California's employment laws.

Adhering to the requirements of California's law on salary transparency, the salary bracket for this role is set between $85,000.00 and $105,000.00 annually. The offered salary may be adjusted based on various factors such as the applicant's qualifications, skills, and professional experience.

Benefits: Dental, Vision, Health, 401k, Paid Time Off

Requirements: