Digital Marketing Manager - Charlotte, NC - Drive Shack Inc.

ABOUT DRIVE SHACK INC.

Drive Shack Inc. is a prominent leader in the golf-related leisure and entertainment industry, dedicated to creating memorable experiences through competitive socializing. Our diverse portfolio includes renowned brands such as American Golf, Drive Shack, and Puttery.

ABOUT PUTTERY

Puttery offers a modern, dynamic twist on traditional putting with unique challenges at every hole. This high-energy experience combines competitive socializing with cutting-edge auto-scoring technology in an immersive setting. Guests can explore curated culinary delights, inventive craft cocktails, and a vibrant bar area with great music, making it the perfect spot to enjoy the night before, during, and after their tee time. For more details or to plan your visit, please visit puttery.com.

Location

We are excited to invite applications for this role from candidates with the required skill set and experience who are based in New York City, Charlotte, NC, Raleigh, NC, or Richmond, VA. If you meet these qualifications and are located in one of these areas, we encourage you to apply.

JOB PURPOSE

Drive Shack Inc. is seeking a Digital Marketing Manager with expertise in navigating the digital landscape and a strong passion for social media engagement. In this role, you will spearhead our digital marketing strategy, focusing extensively on social media channels. Your responsibilities will include enhancing brand awareness, nurturing online community growth, and driving website traffic and customer acquisition through innovative digital and social media initiatives.

RESPONSIBILITIES

• Strategic Leadership: Develop and oversee the implementation of a comprehensive
  digital marketing strategy, integrating strong social media management to achieve
  business and marketing objectives.
• Digital Channel Oversight: Direct the company's digital presence across all channels,
  including website management, email marketing, digital advertising, and a robust social
  media strategy encompassing content creation, regular engagement, and follower
  growth.
• Collaboration and Alignment: Work with the Marketing Activations Manager, Creative
  Strategist, Director of Marketing, and other key stakeholders to harmonize digital
  initiatives with broader marketing strategies and company goals.
• Website and SEO Management: Maintain an optimized, engaging, and up-to-date
  company website, incorporating SEO best practices to enhance visibility and user
  experience.
• Social Media Expertise: Craft and execute a cutting-edge social media strategy to
  enhance brand presence, engage with diverse audiences, and drive conversions
  through creative and compelling content across various platforms.
• Email Marketing: Design and deploy impactful email campaigns, leveraging analytics to
  refine and improve reach and effectiveness.
• Digital Advertising and Analytics: Lead digital advertising efforts, including the use of
  analytics tools to track performance, optimize campaigns, and ensure a positive ROI.
• Customer Engagement: Foster meaningful interactions with the online community,
  respond to queries, and build relationships to enhance customer loyalty and satisfaction.
• Performance Analysis and Reporting: Regularly evaluate digital marketing metrics to
  inform strategy, providing insights and recommendations for future campaigns based on
  data-driven analysis.
• Budget Management: Efficiently manage the digital marketing budget, ensuring strategic
  allocation of resources for maximum impact and cost-effective results.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Digital Technologies, or a related field.
• Demonstrable experience as a Digital Marketing Manager with a strong emphasis on
  social media management or digital advertising.
• Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity with
  Google AdWords.
• Comprehensive understanding of social media platforms, trends, and analytics tools,
  with a proven track record of growing followers and engagement.
• Experience in executing email marketing and digital advertising campaigns with a focus
  on optimization and ROI.
• Creativity merged with analytical prowess to drive marketing success.
• Outstanding communication skills and the ability to engage effectively with a digital
  audience.
• A commitment to staying informed about digital marketing trends and innovations.

What We Offer:

• The chance to shape and enhance the digital presence of Drive Shack Inc.
• A role in a vibrant and innovative team that values creativity and forward-thinking.
• A competitive salary and benefits package, with ample opportunities for career growth.

Our Benefits Include:

• Comprehensive medical, dental, and vision coverage
• 401(k) plan with company match
• Employee Assistance Program
• Flexible PTO and more

Drive Shack Inc. is committed to providing equal employment opportunities and fostering a workplace free from discrimination and harassment, including sexual misconduct. We do not discriminate based on any legally protected characteristics, including race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, or veteran status, in our application, hiring processes, and employment decisions. Additionally, Drive Shack Inc. is dedicated to preventing retaliation and ensuring a respectful, equitable, and inclusive environment for all.