Digital Marketing Manager - Affiliated Engineers, Inc.
Denver, CO
About the Job
Digital Marketing Manager
Job ID
2024-4924
Job Location
US-CO-Denver
Overview
Affiliated Engineers, Inc. (AEI) is a leading, multidisciplinary
consulting engineering firm and collaborative community of over 850 employees
who plan, design, and deliver high-performance, innovative, and
holistic engineering solutions - positively impacting society and advancing
hum
Recognized in the Top 20 Engineering Firms and Top 3 Science and Technology
Firms since 2000 by Building Design + Construction Magazine, AEI is
dedicated to enhancing public health and improving patient outcomes,
advancing revolutionary biomedical research, and enabling the next
generation of scientific discovery and technological innovation through
remarkable design and award-winning projects.
From collaborating with the California Air Resources Board to transform air
quality in the world's largest, zero net energy emissions testing facility
to creating human-centric, technically advanced clinical environments that
elevate communities - such as Healthcare Design Magazine's 2022 Design
Showcase Winner, Sarasota Memorial Hospital in Venice, Florida - our work
reflects the highest standards in sustainable design practices.
As a Digital Marketing Manager in our Denver office, you will help us
empower our clients to achieve energy-efficient building solutions, save
global environments, and create a greener future for all.
Here's why we need you:
Join our growing team as a Digital Marketing Manager and play a key role in
shaping our digital landscape. We are seeking a dynamic individual who thrives
in a fast-paced environment and is passionate about leveraging digital
channels to drive business growth. As the Digital Marketing Manager, you
will be responsible for developing and executing comprehensive digital
marketing strategies that encompass SEO/SEM, website optimization,
marketing automation, social media, and performance reporting. Working
closely with the Director of Marketing and firm leadership, you will
translate business objectives into actionable digital initiatives, ensuring
a seamless digital experience for our target audience. Your analytical skills
will be leveraged as you track and analyze key metrics, providing insights
that drive informed decision-making across the organization.
Primary Accountabilities and Responsibilities
The following job functions are typical of the position but are not
all-encompassing.
Develop and implement comprehensive digital marketing strategies to drive
business growth and achieve organizational objectives.
Lead the optimization of our website, ensuring it adheres to branding
standards and guidelines while maximizing user experience and conversion
rates.
Oversee all aspects of SEO/SEM initiatives, including keyword research,
on-page optimization, and performance monitoring to improve search engine
rankings and visibility.
Manage marketing automation platforms to streamline processes, nurture
leads, and deliver personalized content to target audiences, partnering
with Marketing Database counterparts.
Collaborate with Marketing Communications specialists and Content Writer in
our marketing team to develop and implement social media initiatives,
crafting compelling content, orchestrating campaigns, and cultivating
community engagement across pertinent platforms.
Generate detailed digital marketing performance reports and dashboards,
providing actionable insights and recommendations to key stakeholders.
Collaborate with the Director of Marketing and cross-functional teams to align
digital marketing strategies with overall business objectives and priorities.
Stay abreast of industry trends, emerging technologies, and best practices
to continuously optimize digital marketing efforts and drive innovation.
Mentor and support team members, fostering a culture of learning,
growth, and collaboration within the marketing team.
Experience of our most successful D gital Marketing Managers:
Bachelor's degree in marketing, Business, or related field required.
Minimum of 10 years of progressive experience in Digital Marketing
demonstrating increasing levels of responsibility and leadership.
3+ years' experience in Business-to-Business marketing required.
3+ years of experience in the engineering, architecture, construction,
or related industry firm with a solid understanding of industry-specific
marketing challenges and opportunities, preferred.
Proven track record of hands-on experience in website development and
management, with experience in coding and development practices. Knowledge
of Content Management Systems (CMS) Craft, WordPress, HubSpot, or
similar platforms for website content updates and management.
Proficient in developing and implementing email nurture programs using
marketing automation platforms such as Pardot, Constant Contact,
HubSpot, Marketo, or similar platforms.
Proficiency in creating trigger and drip campaigns tailored to specific
segments of the database, along with demonstrated experience in managing
database creation and segmentation to enhance campaign effectiveness and
performance optimization.
Experience in coding languages such as HTML, CSS, and possibly
JavaScript, with the ability to apply these skills to both email template
customization and website development tasks, including issue resolution and
customization.
Strong familiarity with CRM systems, preferably Deltek Vantagepoint, for
lead management and customer relationship management.
Extensive experience in reporting and performance analysis, particularly
using Google Analytics to track and measure the effectiveness of digital
Job ID
2024-4924
Job Location
US-CO-Denver
Overview
Affiliated Engineers, Inc. (AEI) is a leading, multidisciplinary
consulting engineering firm and collaborative community of over 850 employees
who plan, design, and deliver high-performance, innovative, and
holistic engineering solutions - positively impacting society and advancing
hum
Recognized in the Top 20 Engineering Firms and Top 3 Science and Technology
Firms since 2000 by Building Design + Construction Magazine, AEI is
dedicated to enhancing public health and improving patient outcomes,
advancing revolutionary biomedical research, and enabling the next
generation of scientific discovery and technological innovation through
remarkable design and award-winning projects.
From collaborating with the California Air Resources Board to transform air
quality in the world's largest, zero net energy emissions testing facility
to creating human-centric, technically advanced clinical environments that
elevate communities - such as Healthcare Design Magazine's 2022 Design
Showcase Winner, Sarasota Memorial Hospital in Venice, Florida - our work
reflects the highest standards in sustainable design practices.
As a Digital Marketing Manager in our Denver office, you will help us
empower our clients to achieve energy-efficient building solutions, save
global environments, and create a greener future for all.
Here's why we need you:
Join our growing team as a Digital Marketing Manager and play a key role in
shaping our digital landscape. We are seeking a dynamic individual who thrives
in a fast-paced environment and is passionate about leveraging digital
channels to drive business growth. As the Digital Marketing Manager, you
will be responsible for developing and executing comprehensive digital
marketing strategies that encompass SEO/SEM, website optimization,
marketing automation, social media, and performance reporting. Working
closely with the Director of Marketing and firm leadership, you will
translate business objectives into actionable digital initiatives, ensuring
a seamless digital experience for our target audience. Your analytical skills
will be leveraged as you track and analyze key metrics, providing insights
that drive informed decision-making across the organization.
Primary Accountabilities and Responsibilities
The following job functions are typical of the position but are not
all-encompassing.
Develop and implement comprehensive digital marketing strategies to drive
business growth and achieve organizational objectives.
Lead the optimization of our website, ensuring it adheres to branding
standards and guidelines while maximizing user experience and conversion
rates.
Oversee all aspects of SEO/SEM initiatives, including keyword research,
on-page optimization, and performance monitoring to improve search engine
rankings and visibility.
Manage marketing automation platforms to streamline processes, nurture
leads, and deliver personalized content to target audiences, partnering
with Marketing Database counterparts.
Collaborate with Marketing Communications specialists and Content Writer in
our marketing team to develop and implement social media initiatives,
crafting compelling content, orchestrating campaigns, and cultivating
community engagement across pertinent platforms.
Generate detailed digital marketing performance reports and dashboards,
providing actionable insights and recommendations to key stakeholders.
Collaborate with the Director of Marketing and cross-functional teams to align
digital marketing strategies with overall business objectives and priorities.
Stay abreast of industry trends, emerging technologies, and best practices
to continuously optimize digital marketing efforts and drive innovation.
Mentor and support team members, fostering a culture of learning,
growth, and collaboration within the marketing team.
Experience of our most successful D gital Marketing Managers:
Bachelor's degree in marketing, Business, or related field required.
Minimum of 10 years of progressive experience in Digital Marketing
demonstrating increasing levels of responsibility and leadership.
3+ years' experience in Business-to-Business marketing required.
3+ years of experience in the engineering, architecture, construction,
or related industry firm with a solid understanding of industry-specific
marketing challenges and opportunities, preferred.
Proven track record of hands-on experience in website development and
management, with experience in coding and development practices. Knowledge
of Content Management Systems (CMS) Craft, WordPress, HubSpot, or
similar platforms for website content updates and management.
Proficient in developing and implementing email nurture programs using
marketing automation platforms such as Pardot, Constant Contact,
HubSpot, Marketo, or similar platforms.
Proficiency in creating trigger and drip campaigns tailored to specific
segments of the database, along with demonstrated experience in managing
database creation and segmentation to enhance campaign effectiveness and
performance optimization.
Experience in coding languages such as HTML, CSS, and possibly
JavaScript, with the ability to apply these skills to both email template
customization and website development tasks, including issue resolution and
customization.
Strong familiarity with CRM systems, preferably Deltek Vantagepoint, for
lead management and customer relationship management.
Extensive experience in reporting and performance analysis, particularly
using Google Analytics to track and measure the effectiveness of digital
Source : Affiliated Engineers, Inc.