Digital Marketing Manager II - Cogent Infotech Corporation
New York, NY 10001
About the Job
Internal Title: CRM Manager
Job Description:
Job Description:
- Work closely with business partners to develop digital programs that best meet the needs.
- Manage day-to-day content, developing and executing new strategic initiatives and site features, coordinating all creative deliverables and site approvals
- 5-7 years experience in building CRM plans and executing from start to finish, with clear results
- Experience with ESP (Exact Target)
- Strong project management skills
- Demonstrates strong digital vision and customer-centric focus to communications
- Willingness to learn new technologies and platforms
- Strong analytical skills with the ability to provide optimization recommendations working with structured and unstructured data
- Experience with Google Analytics
- Strong understanding of the web development lifecycle
- Excellent organization skills with avid attention to detail and follow through.
- Strong written, verbal and interpersonal communication, negotiation skills
- Proven ability in successfully running multiple projects
- Management of budget for vendors and projects
- Customer Service Orientation and creativity in problem solving
- Manage risks anticipate bottlenecks, manage project prioritization and balance the business needs versus technical considerations to deliver business results.
- Ability to self-motivate, work independently, and as part of a team
- Proven ability to develop smart personalized content to drive customer interaction
- Bachelors degree required, Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point).
Source : Cogent Infotech Corporation
