Digital Marketing Manager, ISV, Startup, and Small Business - Amazon

Description AWS is on a hunt for a Digital Marketing Manager to revolutionize how we connect with key customer segments. In this role, you will architect and optimize our web presence and digital nurture programs to accelerate customer acquisition and drive adoption. You will craft compelling web experiences and enable our teams to deploy innovative campaigns across digital channels. With a deep understanding of UI/UX, analytics, and responsive design, you'll continuously enhance the digital journey for senior decision-makers. A master communicator and SEO savant, you'll provide strategic optimization guidance to content and campaign teams, analyze all aspects of web performance, comparing that performance against internal and external benchmarks, and lead initiatives to improve performance toward broader team goals. The candidate will have project management and stakeholder management skills, and are highly motivated to understand the digital behavior and preferences of your audience. If you're passionate about shaping the future of digital marketing at AWS, we want to hear from you. Join our team and leave your mark on how we connect with customers. Key job responsibilities - Work with global and regional stakeholders to gather web requirements for campaigns and nurture programs. - Devise and own the planning and execution of SEO optimization, including working with content teams and an SEO agency on implementing web content and copy edits, and integrating new content. - Work with Campaign manager and UX designer to define the look and feel, layout, content flow of webpages and email programs. - Maintain day-to-day management of global and localized webpages and nurture programs. Manage and update digital assets including metadata, PDFs, graphics, and videos, etc. - Be the team expert on all things web, including web production, analytics, and testing. Develop and execute testing plans to improve web metrics. - Work with third-party digital experience tools and stakeholders to implement new capabilities. Partner with teams across AWS to execute co-owned website projects and feature upgrades. - Handle integrations between website properties, CRM and marketing automation systems such as Salesforce and Marketo. - Implement necessary tracking mechanisms and analyze data patterns to gain a deeper understanding of customer behavior. - Articulate insights and recommendations to stakeholders, and implement data-driven optimizations. - Support and enable Campaign teams in utilizing the website for various programs. About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience in digital marketing and content production timelines and process - Experience managing or working within cross-functional marketing and creative teams - Experience using data and metrics to drive improvements - Hands-on experience working with a website content management system (CMS) such as Adobe Experience Manager, CRM system (e.g. Salesforce), and Marketing Automation tools such as Marketo Preferred Qualifications - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience in audience segmentation and targeting - Understanding of SEO and marketing communications best practices - Knowledge of project management tools Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.