Digital Marketing Manager - reAlpha
Jersey City, NJ
About the Job
About Us:
reAlpha Tech Corp. (Nasdaq: AIRE) is a real estate technology company developing an end-to-end commission-free homebuying platform. Utilizing the power of AI and an acquisition-led growth strategy, reAlpha's goal is to offer a more affordable, streamlined
experience for those on the journey to homeownership in the US and globally.
Why Join Us?
At reAlpha, we're transforming real estate with AI technology. Our team's excellence drives our success, and we need your expertise. Join us to be part of a culture that values integrity, speed, and growth, where your work sets new industry standards.
Job Overview:
The Digital Marketing Manager will play a pivotal role in driving reAlpha's online presence and lead generation efforts. This individual will be responsible for developing and executing digital marketing strategies, managing social media platforms, and analyzing web data to optimize marketing performance. The ideal candidate will have a passion for innovative marketing and a proven track record of driving growth through targeted digital campaigns.
Key Responsibilities:
- Social Media Strategy: Lead the social media program, from content creation to paid advertising, ensuring consistent brand messaging across all platforms.
- Website Optimization: Develop and execute digital campaigns for direct-to-consumer websites to enhance engagement.
- Content Team Leadership: Oversee content teams, including metadata and SEO specialists, to optimize digital presence.
- SEO & SEM Management: Shape and execute search engine marketing strategies, staying ahead of industry trends.
- Creative Content Development: Design visuals and videos to enhance various digital initiatives, including social media and email marketing.
- Analytics & Reporting: Provide performance reports to assess marketing activities against KPIs and ROI.
- Event & Webinar Marketing: Organize digital events to boost visibility and lead generation.
- Budget Management: Manage the digital marketing budget, allocating resources effectively across campaigns.
Qualifications:
- Proven experience in Social Media Marketing and Lead Generation.
- Proficiency in Marketing and Web Analytics tools (e.g., Google Analytics).
- Strong background in Digital Marketing with a focus on campaign creation and execution.
- Analytical mindset with strong problem-solving skills.
- Excellent communication and interpersonal abilities.
- Ability to work both independently and as part of a team.
- Bachelor's degree in Marketing, Communications, or a related field.
reAlpha is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. reAlpha is committed to sponsoring work visas for exceptional employees and following all immigration laws.
