Digital Marketing Manager - OnHires

About Vero Fiber

Vero Fiber is a rapidly growing fiber-to-the-home (FTTH) company dedicated to providing high-speed internet to communities across the region. Our mission is to empower individuals and businesses with reliable, high-quality connectivity.

Position Summary

We are seeking a dynamic and results-oriented Digital Marketing Manager to lead our marketing efforts for Vero Fiber. The ideal candidate will have a proven track record of driving engagement, conversions, and ROI through effective digital strategies.

Responsibilities

• Paid Social Media Marketing:

  • Develop and execute comprehensive paid social media strategies across platforms like Facebook, Instagram, LinkedIn, and Nextdoor to acquire residential customers.

  • Optimize ad campaigns for maximum reach, engagement, and conversions.

  • Track and analyze campaign performance metrics to identify opportunities for improvement.

  • Stay up-to-date with the latest social media trends and best practices.

• Multi-Channel Marketing:

  • Coordinate and execute direct mail, email, and print marketing campaigns.

  • Develop creative concepts and messaging that align with Vero Fiber's brand and value proposition.

  • Collaborate with design and production teams to create visually appealing materials.

  • Measure the effectiveness of multi-channel campaigns and make data-driven adjustments.

• Data Analysis and Reporting:

  • Analyze website traffic, conversion rates, and other relevant metrics to measure campaign success.

  • Prepare regular reports on marketing performance and provide actionable insights.

  • Utilize data-driven insights to optimize marketing strategies and improve ROI.

• Team Management:

  • Oversee and mentor a team of digital marketing professionals.

  • Delegate tasks and responsibilities effectively.

  • Foster a collaborative and high-performing work environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.

• 5+ years of experience in digital marketing, with a strong focus on paid social media.

• Proven track record of driving successful digital marketing campaigns.

• In-depth knowledge of social media platforms and advertising tools.

• Strong analytical skills and ability to interpret data.

• Excellent communication and interpersonal skills.

• Experience with direct mail, email, and print marketing is a plus.